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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. The discounted costs per click (CPCs) are a way to reward you for the volume you’ll represent in the auction.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Business email address Sign me up! Processing. See terms. Centralize Establish policies to organize your content.

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