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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

Romney Offers Ebook for the Price of a Tweet. For this past week's Republican debate, presidential candidate Mitt Romney offered his just-published Believe in America: Mitt Romney's Plan for Jobs and Economic Growth ebook for the price of a tweet. is still relied on too heavily and in inappropriate ways.

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. What’s different is the localization of search, search volume in these locations, and auction prices.

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