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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. However, many of the strategies and mechanics carry over to Microsoft Ads. 6.308888889 Maine 5.411764706 65.88

CTR 82
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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Dig deeper: Visual optimization must-haves for AI-powered search Top trends in visual content and SEO Featured images and interactive short-form videos These elements are critical for enhancing user experience, as consumers are seeking app-like interactions. Business email address Sign me up! Processing. See terms.

CTR 112