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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value is being used to estimate or represent the extent or level of impact achieved in a specific context.

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Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Detailed analytics metrics Open rate: The percentage of recipients who open your email.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks.

B2B 117
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. High click-through rates. Ad network involvement. Networks like RollerAds send ads to this subscriber base. Subscription prompt. Building a subscriber base. Earning revenue.

Growth 85
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How AI is reshaping the content creator industry

Search Engine Land

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. Financial market forces Demand and supply shape a market’s economic development.

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The DESCRIBE framework for effective YouTube descriptions

Search Engine Land

Track metrics like click-through rates, watch time and viewer retention. YouTube has been growing as a social network and search engine for years. Build trust with transparency Disclose any sponsorships or affiliate links. Credit sources and collaborators. Evaluate and adapt Monitor performance using YouTube Analytics.