Search Engine Land

JULY 25, 2023

To improve your chances of being featured in snippets, consider the following steps: Identify common user queries in your industry or niche and create dedicated content to address them comprehensively. Focus on long-tail keywords and questions that are more likely to trigger featured snippets.

Engineering 97

Engineering Click Through Rate Territory Niche 97

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Customers will bounce through various actions throughout their experience with your brand. Your objective is a high-level qualitative goal, like increasing monthly active users or growing referrals.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

SEPTEMBER 4, 2019

Alex Birkett , Senior Growth Marketing Manager at HubSpot, explains why getting featured on these lists is so important for your business: "If you look at these search results in terms of pure click-through rate, there's an upper limit on how much traffic you can bring to your own product page by ranking on your own site's listicle.".

A/B testing 101

A/B testing Pitch Referrals Niche 101

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). Embedding videos hosted on external sites (hopefully YouTube to reap the full visibility benefits) in on-site content via an <iframe > tag.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Hubspot

JULY 10, 2018

A blog can delight existing customers with fresh content for repeat business or referrals. Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Blogging also establishes niche authority and places prospects within your sphere of influence. Click-through rate (CTR).

Campaign 100

Campaign B2B Lead generation CTR 100

ConversionXL

AUGUST 11, 2021

First of all, it needs to grab attention: Hi [name], I found you through [referral name] Hey [name], [mutual connection] recommended I get in touch [benefit] for [company] through sponsorship (e.g. Fancy growing your audience through sponsorship?) With these things in mind, what should your email look like? Source ).

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

NOVEMBER 17, 2022

Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate. direct, referral, organic, paid, social, email, etc.). Traffic by source.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

FEBRUARY 23, 2012

In fact, tweets between 120 and 130 characters have the highest click-through rates. In fact, tweeting more than once per hour can actually decrease your link click-through rate by over 200%. Plus, a 2011 Facebook study found that links have a 20% higher referral rate when personal commentary is provided.

Click Through Rate 76

Click Through Rate Customers Niche Follow-up 76

Hubspot

MAY 23, 2017

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though.

Clients 75

Clients Technology Technology Contract 75

Hubspot

MAY 26, 2011

Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. Every business that is locally focused that can drive most of their customers from local referrals needs to sign up for the Google Local Business Center. How do I get links from all these bloggers?'

Consult 70

Consult Click Through Rate Networking Niche 70

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. At ClassPass, they see referrals as important for bringing in new clients, so it makes sense to incentivize referrals. SEO testing (DistilledODN).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114