Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 123

Niche User Experience Real Estate CTR 123

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate. This could be content or UX-design-related.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Some of the best gains come from understanding friction that prevents people from experiencing value.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

OCTOBER 27, 2020

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. How to Calculate Your Own Click-Through Rate. Mobile UX: 75 Best Practices For A Masterful Mobile Web. SEO Newsletters. Tech Bound.

UX 101

UX Engineering Follow-up Niche 101

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website. This is, in the field, known by the obscure term “clickbait.”

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

AUGUST 21, 2018

Stories are soaring in popularity, and the user behavior on Stories leans toward playful, low-fi, quick content with heavy use of features within the UX (gifs, boomerangs, polls, etc). Micro-influencers have found their niche in the social media world, too. Take Instagram, for example. Micro-Influencers. Mobile-First Indexing.

Follow-up 101

Follow-up Niche Legal Represent 101