Search Engine Land

DECEMBER 1, 2023

This gives searchers more helpful information and helps make your listings stand out and look more attractive, leading to an improvement in click-through rates on your website. Seek out inspiring stories to share rather than sales pitches. Think about the benefits to their audience before pitching. See terms.

E-commerce 122

E-commerce Click Through Rate Pitch Strategic planning 122

Sales Pop!

JANUARY 27, 2022

But it never sounds like a sales pitch. Click-through rate – measure the number of clicks on a specific link, CTA, ad, etc. Conversion rate – measure how many visitors are making a purchase. It talks about an important question – how to rank for the featured snippet.

Price 177

Price Click Through Rate Up-sell Pitch 177

Search Engine Land

MAY 13, 2024

Include clear calls to action Now, I know what you’re thinking – “But what about the sales pitch?” Monitor and analyze performance Don’t just click the “Send” button and hope for the best. A generic, one-size-fits-all pitch isn’t going to cut it. ” And you’re right.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Heinz Marketing

NOVEMBER 24, 2021

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. When writing copy, think of it as a sales pitch. Keep it Simple.

Click Through Rate 126

Click Through Rate Pitch Start-ups Service 126

Sales Pop!

OCTOBER 19, 2023

The Instagram bio is the brand’s elevator pitch, conveying one’s brand identity, value proposition, and core services and offerings. Leverage Instagram Marketing Through Visual Storytelling For a winning Instagram Marketing strategy, B2B Marketing should capitalize on Instagram’s primary allure — visual storytelling.

B2B 130

B2B Niche Click Through Rate Growth 130

Martech

NOVEMBER 20, 2023

It’s the equivalent of fine-tuning your pitch to ensure it resonates with each individual, from interns to executives. Enhanced click-through rates are the lifeblood of email marketing. Job titles and seniority levels cut straight to the chase, helping you personalize communications for every stratum in an organization.

B2B 132

B2B Campaign Click Through Rate Follow-up 132

Martech

JULY 25, 2023

Despite your polite “no thanks,” he makes another pitch, same blender, just minutes later. The email, sprinkled with a conversational tone and complete with GIFs of the product in action, felt more like a chat with a friend than a sales pitch. Consider metrics like engagement rate, conversion rate and subscriber lifetime value.

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Hubspot

OCTOBER 11, 2013

10) Elevator Pitch. For Sally, this pitch could be: "We give you an intuitive database that integrates with your existing software and platforms and lifetime training to help new employees get up to speed quickly.". How should you describe your solution to your persona?

Objectives and Key Results 78

Objectives and Key Results Click Through Rate Finance Pitch 78

Search Engine Land

DECEMBER 6, 2023

User engagement insights Use generative AI tools to analyze user engagement data, such as page views, time spent on pages and click-through rates, to identify the most engaging content and winning page types. Map the story to the traditional and recognizable three-point narrative structure for optimal effectiveness.

Niche 122

Niche User Experience CTR Click Through Rate 122

Hubspot

MAY 9, 2019

AdRank is calculated by multiplying your maximum cost per acquisition bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. This is also the reason why pitching a product’s features is a lousy attempt at persuasion.

Click Through Rate 101

Click Through Rate User Experience Pitch Campaign 101

Highspot

JULY 15, 2020

In B2B marketing, it’s essential to drive a variety of buyer interactions and measure success by looking at key metrics such as email click-through rates, form submissions, and whitepaper downloads. Video Drives Results. As a result, marketers invest time and resources in creating compelling content.

Click Through Rate 96

Click Through Rate B2B Sales Campaign 96

Search Engine Land

JUNE 28, 2024

The meta description is your elevator pitch. It offers a brief summary that should give users a reason to click on your result. Just as a good introduction can lead to business engagements, well-crafted meta titles and descriptions enhance click-through rates and improve search engine visibility.

Click Through Rate 86

Click Through Rate Engineering Pipeline B2C 86

Hubspot

AUGUST 12, 2015

Even without a call-to-action, our video earned 1,957 clicks, achieving a better than average click-through rate of 0.86%. The more loosely a view is defined, the more of them a service can promise when pitching for advertising budgets. In total, the video received nearly 265,000 minutes of attention.

Click Through Rate 78

Click Through Rate Pitch Campaign Service 78

Hubspot

JANUARY 17, 2012

Instead of using a generic sales pitch, think about your lead's experience up until this point, and make it seem as though talking to a sales rep is the next logical step. This will greatly increase your open and click-through rates. Talk to a specialist to order a free sample!"

Click Through Rate 70

Click Through Rate Campaign Appointment Sales 70

Hubspot

SEPTEMBER 18, 2012

That means getting involved in testing the impact different designs have on your CTA click through rate. Well, when the blog posted the most well-branded CTAS in the world -- seriously, they aligned ridiculously well with the skin of our blog -- click through rate plummeted. Lesson learned.

Click Through Rate 78

Click Through Rate A/B testing CTR Presentation 78

Martech

FEBRUARY 20, 2024

Shows value without feeling like a sales pitch. Monitor response rates, click-through rates, and conversions to identify what resonates best. Gen Z and Millennials often favor text over calls. Fit even the tightest schedule. Such calls to action offer a quick overview for busy decision-makers. Sound less pushy.

B2B 117

B2B Prospecting A/B testing Click Through Rate 117

ConversionXL

DECEMBER 1, 2014

In this case study , Oli Gardner ran a split test on a PPC landing page that pitched a free 30-day trial of Unbounce’s landing page software. After they ran the test for three weeks, the treatment button copy, “Start my free 30 day trial” had increased the click-through rate to the payment page by 90%.

A/B testing 127

A/B testing UX Click Through Rate Prospecting 127

Martech

MAY 3, 2023

does this throughout their blog, guiding readers to more relevant content after reading the article, naturally moving them through the funnel. No hard pitch. Track metrics like open rates, click-through rates and conversion rates to see what’s working and what’s not.

Click Through Rate 103

Click Through Rate Campaign Trust User Experience 103

Hubspot

JULY 19, 2021

Check out why pattern interrupt can help you shift the direction of a sales pitch and have more effective, meaningful conversations. While this method of pattern interrupt is helpful for breaking lifelong habits, salespeople need techniques that are more immediate and impactful to make prospects receptive to a pitch.

Technique 83

Technique Cross-sell Pitch Click Through Rate 83

Hubspot

JANUARY 9, 2019

This is also the reason why pitching a product’s features is a lousy attempt at persuasion. To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate.

Process 78

Process Angle Click Through Rate Gambling 78

Hubspot

NOVEMBER 17, 2016

They have a higher than average email open or click-through rate, or number of site visits. It's never too late to find a new gift-matching partner, especially when you can pitch the partnership as part of a global event. You can find them by analyzing your metrics. Hey, maybe you live stream the event too…).

Click Through Rate 78

Click Through Rate Campaign Legal Promote 78

Sales Hacker

JUNE 5, 2018

Segmented emails experience 14.31% higher open rates, 100.95% higher click-through rates, and 9.37% fewer unsubscriptions than non-segmented ones. Personalized subject lines increase open rates by 29.3%. You might have an excellent idea to pitch, but they might not even open your cold email.

Click Through Rate 95

Click Through Rate Campaign Niche Follow-up 95

Highspot

MARCH 21, 2024

Sales Pitch Emails Sales pitch emails detail what you offer, why it is excellent, and the value it brings to the new customers. Response rate = (Number of replies / Total emails delivered) x 100 3. Click-Through Rate on Offers (CTOR) The CTOR measures the number of recipients who clicked on a link within your email.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

ConversionXL

JULY 6, 2021

In the example above, they can dive right into the product that’s being pitched, or click to learn more in a short video. pCTR refers to the estimated click-through rate of the member. pLTR refers to the estimated lead-through rate of the member. Say you’re pitching a social media marketing platform.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

JULY 10, 2018

In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. What is the conversion rate of email marketing? You’re looking at two variables when it comes to email marketing: Open rate. Click-through rate (CTR).

Campaign 101

Campaign B2B Lead generation CTR 101

SalesHandy

APRIL 14, 2020

Next process is commonly known as the first pitch where the SDR makes his first move towards the prospect. This helps the sales team in better pitching, better nurturing and effective closure with customer satisfaction. Every time the SDRs do good research about a prospect and then pitch them. and click through rate by 2.1%.

Sales 98

Sales Campaign Follow-up Represent 98

ConversionXL

MARCH 11, 2020

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. Their Instagram feed and Instagram Stories ads had the best results, with a 24% lower cost per click and a 39% higher click-through rate. Tell your company story. That’s a good thing.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help. Venmo pitched their product, Venmo Mastercard, midway through the article.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

OCTOBER 8, 2015

This self-evaluation makes the subject line feel that much more personal, and in turn, makes the reader more interested in clicking open. It’s not just another sales pitch; they want to connect with you personally. In many ways, it is a call-to-action, giving me direction rather than just a sales pitch. Why it Works: Curiosity.

A/B testing 78

A/B testing Click Through Rate Pitch Drivers/motivators 78

ConversionXL

JUNE 20, 2019

As Vidyard’s Jesse Ariss pitched it: We’ve introduced the ability to personalize videos on-demand, allowing our customers to put their viewer’s name directly into the video, with the end result being the most engaging, compelling video experiences that can be found today. average), and 1,000+ donations.

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

ConversionXL

MARCH 5, 2019

A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Those insights help make cold email content more relevant, rather than a vague pitch for your product. Click-through rate (CTR).

CTR 130

CTR Follow-up Cold Call Campaign 130

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Did more empathetic copy increase click-through rates? Did it work for Firefox?

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

MAY 14, 2018

Should not be a sales pitch. 30% open rate (OR), and a 14% click-through-rate (CTR). If your flow only talks about your business, the awards you’ve won, how many customers you have, etc. people will tune you out, and your nurturing won’t be effective. Should be customer-centric. Should be helpful.

CTR 78

CTR Click Through Rate Contact Follow-up 78

Highspot

SEPTEMBER 7, 2023

Pitches: Number of times a sales rep pitches across social media, email, Slack, and more. Conversion Metrics: Click-Through Rate (CTR): The percentage of people who clicked on a link or call-to-action in your content. Content Decay: The rate at which content loses its relevance or effectiveness over time.

Pitch 59

Pitch Sales CTR Click Through Rate 59

ConversionXL

JUNE 16, 2022

Do product videos increase click-through rates? Once you understand who you’re selling to, you can create a segmented cross-selling strategy that pitches the right offer to the right people at the right time, and has them act on it. Does adding social proof increase conversions? Examples of effective cross-selling.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Hubspot

MAY 22, 2012

What to Measure: Click-throughs to your offers, conversions, content sharing (retweets, “likes,” re-posts). The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches. What to Measure: Watch that the click-through rates of your lead nurturing campaigns don't fall below 5%.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Lead Fuze

JULY 3, 2023

Name drop: Including the recipient’s first name in an email increases click-through rates by around 14%. Avoid sounding like a used car salesman – this is a conversation, not a sales pitch. Increased customer loyalty and conversion rates are just a few clicks away. But wait, there’s more.

Follow-up 52

Follow-up Pitch Lead generation CRM 52