Remove Click Through Rate Remove Promote Remove UX
article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Conversion rate: The percentage of content readers who convert into leads or customers.

article thumbnail

Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

High click-through rates. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly.

Growth 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. November and December seemingly blur into one continuous period of shopping and promotions. Plan your content calendar meticulously to align with holiday events and promotions, focusing on originality and relevance.

article thumbnail

4 pillars of an effective SEO strategy

Search Engine Land

Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates. User experience (UX): Ensure your site is a joy to use and navigate. For larger businesses, a solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience.

UX 129
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. via Observer ]. Activation. Address churn by engaging users.

Growth 113
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Bounce rate. For UX analysis: Hotjar.