Growth marketing 2024 playbook: Focus on customer lifetime value
Search Engine Land
JANUARY 16, 2024
Successful growth marketers deeply understand their buyers and how they move through their entire customer lifecycle from brand awareness to purchase, repurchase, and referral. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand. Referral programs take time to pick up steam.
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