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Second quarter saw slowing ad spend on most platforms

Martech

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

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AI-powered martech news and releases: July 25

Martech

It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

This will create a sense of familiarity and anticipation among your audience, a reason to click the notification icon to “On.” JD Sports does this well on its YouTube channel by collaborating with content creator Chunkz and other influencers. Focus on a strong thumbnail to boost click-through rates.

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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. Why we care. CPC: $4.66.

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How to create high-performing email campaigns

Martech

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.

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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. ” Industries with the highest click-through rates: Arts and Entertainment: 11.78% Sports and Recreation: 10.53% Travel: 10.03%. Why we care.

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Google Account-level negative keywords are here

Search Engine Land

As an example from the Google Ads Help doc , if you own a sporting goods store that specializes in workout clothes, you can create a negative keyword list that includes terms such as “dress pants” or “blouses” to prevent your ads from showing to people searching for those terms.