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3 high-impact email automations you need to drive revenue

Martech

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up. Educational resources such as quick-start guides or how-to videos. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo.

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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

Hypothesis: The shift in consumer search behavior Since the introduction of LLM models, consumers have started to shift their search patterns for items containing longer queries. CPCs are up, and CTR is down. Let’s start by looking at how the data has changed over time by query length. Business email address Sign me up!

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How to build interactive applications with generative AI

Martech

Creating the base marketing calculators I started by building the calculators in a spreadsheet, just to make sure the math worked as a good ol’ sanity check. That’s when the real fun started. For me, the way around this was to start a fresh chat to reset the token limits. Email: Business email address Sign me up!

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

We’re starting to see the transition,” he said. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). He’s seen the movement to PLG and PLM firsthand. We’re now making that transition internally as well.”

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A Day in the Life of An AI Enterprise

Salesforce

Market more effectively with AI Now that Sandstone has started to tackle costs, the next move in its transformation is finding new sources of revenue. To start, it needs to segment its audience. Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall. Pull up your reports from previous years and look for patterns. Or consider travel.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.