Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Don’t forget the legal bits.

Niche 132

Niche Negotiate Contract Legal 132

Salesforce

APRIL 1, 2022

The company used a strategic partnership between sales and marketing to launch its ABM success. With a targeted approach to account selection, thanks to first-party intent data and its use of marketing automation tools for its promotional email banners, WebPT saw an increased click-through rate of 2.4%

Campaign 98

Campaign B2B Strategic partnership Promote 98

Heinz Marketing

AUGUST 28, 2023

Partnerships and Collaborations: Check if they have any strategic partnerships or collaborations with other brands. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

NOVEMBER 1, 2023

Channel: Search marketing Core focus Driving organic traffic Grow online visibility Develop awareness and consideration Tactics Digital PR activations and link building exercises On-site content creation and optimization Technical SEO implementation Metrics Organic traffic growth Conversion rates / click-through rates Rankings and visibility metrics (..)

Retail 93

Retail E-commerce Strategic partnership Click Through Rate 93

ConversionXL

FEBRUARY 3, 2022

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Here, you’d measure metrics like what percentage of users converted to a paid membership, as well as email performance metrics like open rate, click-through rate, and unsubscribes.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115