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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions.

B2B 105
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9 SEO tactics for the holiday period

Search Engine Land

This gives searchers more helpful information and helps make your listings stand out and look more attractive, leading to an improvement in click-through rates on your website. With strategic planning and execution, you can gift your website significant visibility and conversions this Christmas. See terms.

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How to Create an Email Drip Campaign in 6 Simple Steps

ConversionXL

All emails are strategically planned and sequenced to encourage a specific action by the recipient. As with other optimization efforts, avoid advice that “guarantees” the best open rates, click-through rates , or anything else. So how do you do it? 6 Steps to an effective email drip campaign.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. Marketers should plan their assets in advance to ensure a consistent flow of engaging content across different channels.

B2C 111
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How to keep up with macro trends that impact PPC performance

Search Engine Land

Google Search Console : Tracking organic search metrics, such as impressions, clicks, and click-through rates, can inform your paid search strategy. YoY projections improve forecasting accuracy, enable you to make data-driven decisions, facilitate long-term strategic planning, and improve accountability.

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Beyond search volume: Future-proofing keyword research for SEO

Search Engine Land

We’ll also unpack the new signals that should inform strategic planning, the importance of understanding user intent , and how to build a robust, resilient keyword strategy fit for the future of search. By integrating these signals into strategies, we can ensure more robust, relevant, and future-proof strategic outcomes.

CTR 86
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. You’re identifying the accounts you want to engage, then strategically marketing to each contact in the account.”. Identifying.