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For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. The best part about click to call (which you’ll see in the case studies below) is that it can be used at no additional cost.
2) The software industry is more likely than other industries to rank inbound marketing techniques like content creation and marketing automation/lead management among their top three marketing investments. What we can see, however, is that software companies are investing more heavily than other industries in inbound techniques.
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