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Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Developing a Content Strategy for the Healthcare Industry

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing There’s been a lot of talk about trends for 2023, which we always see at the beginning of a new year because, duh. After completing these two steps, you should be ready to develop your healthcare content strategy.

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How Healthcare Companies Can Leverage Digital Ad Spend

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. In addition, healthcare providers are allocating 57.5%

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Read this guide to learn the ins and outs of consultative sales. Key takeaways Consultative sales is customer-centric and focuses on building relationships. Consultative selling requires empathy, active listening, and problem-solving.

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Healthcare Consulting: What It Is & How to Succeed in It

Hubspot

It’s no secret that the healthcare industry is complex. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. That’s why healthcare consultants are so valuable.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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