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Contacts Over Contracts

Iannarino

Navigating client relationships is an art—especially when things go off-course.

Contract 190
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 315
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client.

Contract 334
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How to Organize a Prospect List for Booking First Meetings

Iannarino

You always have open loops you need to close, like sending a new contact the case study they requested. Or perhaps you owe another client an edited contract for a new offering they are interested in buying. It's important to be organized in sales.

Meeting 285
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6 martech contract gotchas to be aware of

Martech

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. Does that count as a second contact credit used?

Contract 124
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7 Reasons You Need Net New Business

Iannarino

One is to sell more to your existing clients. This is a good starting point because you already have contacts and contracts, making this strategy fast. The second way to increase your revenue is to acquire new clients. To grow, you need net new business. There are two ways to do this.

Contract 257
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Sales Contracts: Elements, Process & Best Practices

Salesforce

” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done. Sales contracts are vital to completing any business transaction. Why is a sales contract important?

Contract 110