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Customer for Life

Sales Pop!

But its after the contract is signed and when the wedding day has ended that the real work begins. Ive consulted with many selling organizations on the topic of client retention and in so doing, Ive reworked a quote about personal relationships into a selling version. The post Customer for Life appeared first on SalesPOP!

Customers 183
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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 82
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The Only Two OKRs for Sales

Iannarino

Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients. Objective: Create new opportunities among our target clients and within our existing client base that exceed our revenue goals by fifty percent. Key Result Three: Signed contracts.

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How Tech Can Improve Your B2B Customer Service

Sales Pop!

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

Service 243
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Who really owns your data? Protecting your business from agency lock-in

Martech

I thought this issue had been resolved long ago, but with several new clients, it has resurfaced as a top priority. Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Eventually, the client became dissatisfied and wanted to switch agencies.

GTM 125
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What to do when your vendor has a data breach

Martech

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert.

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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

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