Remove Clients Remove Contract Remove Process
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

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Sales Contracts: Elements, Process & Best Practices

Salesforce

” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done. Sales contracts are vital to completing any business transaction. Why is a sales contract important?

Contract 109
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Who really owns your data? Protecting your business from agency lock-in

Martech

I thought this issue had been resolved long ago, but with several new clients, it has resurfaced as a top priority. Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Eventually, the client became dissatisfied and wanted to switch agencies.

GTM 123
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Gaming The Numbers

Partners in Excellence

Another client, the leaders were very proud of their win rates. I had actually worked with a lot of other clients, including their competitors. As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They were consistently above 60%.

Gaming 121
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

Contract 337
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What to do when your vendor has a data breach

Martech

Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. The contract should have a data breach notification requirement and possibly what remediation is required of the vendor. Data breaches put a lot of stress on the vendor-client relationship. Processing.

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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The idea is that small talk at the beginning of the conversation would help the salesperson connect with their prospective client , making clients more likely to buy. Starting with your company is designed to do two things: prove that your client can trust the company, and provide you (the salesperson) with some level of credibility.