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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 324
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Top 27 Small Business Tools to Boost Productivity

Salesforce

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Automation is one key advantage of AI-powered tools.

Product 82
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Customer for Life

Sales Pop!

But its after the contract is signed and when the wedding day has ended that the real work begins. Ive consulted with many selling organizations on the topic of client retention and in so doing, Ive reworked a quote about personal relationships into a selling version. Account retention is not a noun. Sure, there are others.

Customers 183
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Gaming The Numbers

Partners in Excellence

Another client, the leaders were very proud of their win rates. I had actually worked with a lot of other clients, including their competitors. As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They were consistently above 60%.

Gaming 121
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How to identify high-churn personas in B2B and mitigate their risk

Martech

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 115
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Why public relations is thriving in today’s global marketing mix

Martech

Large PR agencies promise expertise but fail to deliver Large PR agencies and conglomerates claim to serve clients of all sizes and locations. However, they often assign junior staff to manage accounts for small and mid-sized clients, including startups. Short-term focus among marketing leaders at client companies.

Territory 129
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Sales Contracts: Elements, Process & Best Practices

Salesforce

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” ” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done.

Contract 109