Search Engine Land

JULY 27, 2023

Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the context of Performance Max campaigns. I pulled data across our client accounts for the past 12 months. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

SEPTEMBER 5, 2023

How to communicate your spend projections Before we get into the nitty-gritty, remember: this is an exercise in estimates, and whether you’re delivering your projections to a client or a leadership team in charge of budget, you need to convey that. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?”

CTR 126

CTR Pitch Clients Campaign 126

Heinz Marketing

JUNE 26, 2020

But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Based on your benchmark information and other standard metrics, you can reverse engineer and forecast the budget needed to generate the lead volume.

Meeting 140

Meeting B2B CTR Campaign 140

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Search engine algorithms don’t understand intent, especially in B2B. Or is it really just a vanity metric?

CTR 92

CTR B2C B2B Clients 92

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Search Engine Land

JANUARY 11, 2023

CTR based on position. If we look at these three studies , the average click-through rate (CTR) based on Google SERP position looks like this: Position CTR range 1 28-40% 2 16-18% 3 10-11% 4 7-8% 5 6% or less. Using the table above, our CTR would be around 14% (adding the high of position 4 and position 5).

CTR 83

CTR Click Through Rate Start-ups Engineering 83

Search Engine Land

JUNE 5, 2023

I’ll teach you how I engineered the prompt to get a successful result. By nature, it’s also repetitive because clients and stakeholders expect the latest report in their inbox regularly – be it weekly, monthly, or, heaven forbid, even daily. We all know it’s a simple formula: clicks/impressions = CTR.

CTR 90

CTR Engineering Campaign Conversion 90

Search Engine Land

NOVEMBER 10, 2023

Some clients are fixated on this metric and will be very concerned that the average ranking metric is performing “poorly.” Tip: Think about the relationship between impressions and CTR. When impressions increase (a good thing), CTR may decrease. Did your website impressions increase and the average ranking metric decrease?

CTR 117

CTR Conversion Clients B2B 117

Search Engine Land

NOVEMBER 22, 2022

Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long will it take?” The post Use this SEO forecasting template to gain insights for 2023 appeared first on Search Engine Land. Look at the monthly search volume.

CTR 136

CTR Growth Clients Follow-up 136

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR).

Campaign 101

Campaign CTR Engineering Follow-up 101

Search Engine Land

FEBRUARY 28, 2023

A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products.

CTR 86

CTR Clients Click Through Rate Education 86

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. The post Marketing in a recession: How to avoid 5 common mistakes appeared first on Search Engine Land.

CTR 114

CTR Campaign B2B CRM 114

Search Engine Land

AUGUST 31, 2023

We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. The post Using ChatGPT’s Advanced Data Analysis plugin for PPC appeared first on Search Engine Land.

CTR 108

CTR Conversion Launch Gaming 108

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. We do this by creating barbershop content that focuses on clients getting haircuts. Click-through rate (CTR). Trust building. Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. When I was at an agency, we would bill 10 hours a month to put together a monthly SEO report for some clients. Snippet click-through rate (CTR) testing and optimization.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

FEBRUARY 1, 2024

To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Let’s explore some GPT-4 capabilities that help address these three problem areas, starting with prompt engineering. Explain your goals in the prompt Next, engineer the prompt to define what “best performing” means. Custom GPTs.

Construction 115

Construction Campaign Engineering Technique 115

Search Engine Land

APRIL 4, 2023

For example, we seek out millions of search terms each day, analyze the Google Ads auction landscape to which they belong and estimate click-through rate (CTR) and cost per click (CPC) for each competitor bidding on each term. This will help our clients generate ad copy and other types of content more efficiently.

Campaign 88

Campaign CTR Click Through Rate Construction 88

ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR. So far so good.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. The post 6 tips to track and analyze PPC results appeared first on Search Engine Land. What automated reports can you set up to do some heavy lifting for you? Great work!

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Search Engine Land

OCTOBER 26, 2023

Align and reassess client objectives Campaign performance is only as good as its ultimate objective. Use offline conversion tracking Offline conversion tracking (OCT) solves my most common problem with my lead gen clients. Looking at our PPC reports, lead numbers are good, but the client’s feedback is that the quality is low.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Search Engine Land

AUGUST 25, 2023

If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. Example 1: The main goal for a B2B software client is to drive leads efficiently. View rate : How effective/relevant your video is.

Click Through Rate 90

Click Through Rate CTR Conversion Clients 90

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 105

UX User Experience Engineering CTR 105

Search Engine Land

OCTOBER 13, 2023

If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. Conversion rate. For some queries, the tech giant may have even raised prices by as much as 10%.

Price 116

Price CTR Click Through Rate Campaign 116

Search Engine Land

NOVEMBER 14, 2022

Since CTR hasn’t changed overall, we can gather that people are still clicking on ads just as much, but since the intent isn’t there, they’re not converting. If your brand or client is one of those most affected, it's likely because of the pandemic, inflation, or recent changes in keywords and automation.

Entertainment 91

Entertainment CTR Sports Legal 91

Search Engine Land

NOVEMBER 7, 2022

SEO, or search engine optimization , is the process of optimizing and improving your website (and your website content) so it’s visible in search results, where people are hunting for information, answers, products, and services. If your website and pages rank highly in the search engine, you’ll earn a good slice of that. .

User Experience 103

User Experience CTR Click Through Rate Engineering 103

Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. Encourage designers and engineers to think performance-first.

CTR 110

CTR UX Engineering User Experience 110

Search Engine Land

AUGUST 24, 2023

We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. The post Using the ChatGPT code interpreter plugin for PPC appeared first on Search Engine Land.

CTR 91

CTR Conversion Launch Gaming 91

ConversionXL

MARCH 5, 2019

When you have an ICP, there are three important questions to ask: Are these people who could potentially be successful clients? Timing can play a critical role in message relevance, something Lemkin discovered in his first cold email campaign: In my first start-up, I cold emailed the VP Engineering of a Fortune 100 company.

CTR 130

CTR Follow-up Cold Call Campaign 130

ConversionXL

DECEMBER 21, 2017

What kind of improvement in CTR can we get from including review stars in search engine results, if any? In client meetings, open-ended questions facilitate greater communication and understanding. #5 What does that mean for application in your business? #6 6 A Guide to Open-Ended Questions in Marketing Research.

A/B testing 85

A/B testing UX CTR Click Through Rate 85

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. In my observation, the title has the greatest influence on an ad’s CTR. There aren’t many guarantees in life, and even fewer in marketing. You use a template.

Campaign 78

Campaign CTR Engineering Lead generation 78

Hubspot

DECEMBER 17, 2019

These developments are great for the searcher experience, but they spell trouble for your clients' site traffic. You're invested in keeping both clients and stakeholders happy if you'd like to keep your job, and what keeps them happy are high revenue numbers and graphs that move up, and to the right. What's a marketer to do?

Real Estate 101

Real Estate Clients Hospitality CTR 101

ConversionXL

FEBRUARY 11, 2016

Aaron Levy, Manager Of Client Strategy at EliteSEM , concludes… Aaron Levy , EliteSEM : “On the tracking front, we PPC-er’s have long been conditioned to click-based action tracking. The problem (which advertisers and engines alike recognize), is this method greatly undervalues the offline influence some of these search ads can have.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

APRIL 1, 2019

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Do you know what “double opt-in” means?

Pitch 133

Pitch A/B testing Up-sell Launch 133

Search Engine Land

MARCH 13, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Notice how the average of CTRs does not accurately represent the true CTR for this data set. However, our Custom CTR is spot on.

CTR 93

CTR Technique Campaign Drivers/motivators 93

Search Engine Land

JANUARY 11, 2024

When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth. Either way, your agency will shoulder the responsibility.

Clients 89

Clients CTR Strategize Pitch 89