Iannarino

OCTOBER 14, 2022

Lifetime value is what you expect a client to spend with you over the course of your relationship. Let's assume a large client has a lifetime value of $1,000,000. To reach that number, your client could spend $100,000 with you each year for 10 years.

Customers 326

Customers Clients Sales 326

Iannarino

MAY 2, 2024

Nurture Customer Relationships in Sales Environments : In a world where sales strategies lean toward transactions, fostering strong customer connections sets you apart. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Consistent client visits foster loyalty and growth.

Clients 229

Clients B2B Contact Follow-up 229

Cerebral Selling

FEBRUARY 23, 2025

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

Customers 130

Customers Objection handling Strategize Negotiate 130

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 108

Customers Contact Service Represent 108

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customers 106

Customers Campaign Launch Networking 106

Martech

JULY 15, 2024

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Please include three KPIs for each group of customers. Please keep responses simple.

Customers 110

Customers Objectives and Key Results Cross-sell Follow-up 110

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients 78

Clients Referrals Prospecting Sales 78

Sales Pop!

OCTOBER 30, 2024

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Iannarino

MARCH 28, 2023

Customer loyalty is critical for growth companies. B2B sales organizations that lose clients ( churn ) must recover lost revenues before they can increase their net new revenue. Losing clients often causes sales organizations to miss their targets and fail to achieve their goals.

B2B 274

B2B Customers Clients Sales 274

Anthony Cole Training

JUNE 7, 2024

Client retention as well as new customer acquisition are the focus. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

Growth 268

Growth Customers Presentation Clients 268

Sales Pop!

OCTOBER 24, 2024

But over a long sales career, my best and most memorable insights have come from first-hand experiences involving real colleagues and real clients – direct experiences both good and bad. In my sales life, I’ve been truly fortunate to get to know countless people – colleagues, friends and clients. Evidently, the flock took it seriously.

Technique 238

Technique Represent Education Clients 238

Iannarino

SEPTEMBER 2, 2022

Selling effectively in the 21st Century requires asking clients a new set of discovery questions. These new questions produce new and different outcomes. This post will help you improve your sales results by adding new strategies to your discovery calls.

Customers 268

Customers Clients Sell Sales 268

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 80

Sell Customers Contract Construction 80

Partners in Excellence

FEBRUARY 21, 2025

Recordings of client sellers in calls/meetings. What did the response mean to the customer?” Most importantly, in complex B2B buying, our customers are looking for conversations. The post Questions/Answers, Engaging Customers In Verbal Ping-Pong appeared first on Partners in EXCELLENCE. I know you will enjoy it!

Customers 100

Customers High impact Gaming B2B 100

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 103

Growth A/B testing Customers Referrals 103

Iannarino

DECEMBER 7, 2022

One of the worst things you might ask your prospective client in a first meeting is " What is your problem ?" Without realizing it, you have lowered your status in your client's eyes. or "What are your pain points?” Instead of showing up as an authority and expert, you are another in a long line of salespeople who don’t know much.

Conversion 252

Conversion Customers Clients Meeting 252

Iannarino

JULY 16, 2021

You could try asking them nicely not to lie about your company and to go pursue clients that you’re not interested in. Win customers away from your competition. Your Competitor’s Client List. One of the best things to track in your CRM is your competitor’s clients. Check out Eat Their Lunch. Maybe it’s service.

Price 341

Price Gaming CRM Clients 341

Partners in Excellence

FEBRUARY 8, 2025

” The majority of my clients, after we have identified and work the issues have very high win rates. People are astounded, they think these clients might be doing something with the numbers, gaming them in some way to inflate their win rates. These clients consistently make themselves important to their customers.

Customers 62

Customers Clients Strategize Technology 62

Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The same can be said for buyers and customers. The content we discovered fit into one of the following four categories.

B2B 131

B2B Campaign Represent Presentation 131

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Iannarino

JULY 19, 2021

The idea is that small talk at the beginning of the conversation would help the salesperson connect with their prospective client , making clients more likely to buy. Starting with your company is designed to do two things: prove that your client can trust the company, and provide you (the salesperson) with some level of credibility.

Conversion 333

Conversion Clients Sales Presentation 333

Iannarino

JUNE 29, 2021

But there’s good (and mounting) evidence that a single strategy will consistently help you win deals: creating greater value for your prospective clients than your competitors. In other words, your job is to help your clients make and execute a decision about their future results. The competition was over trust and reputation.

Clients 344

Clients Price Technology Technology 344

Martech

SEPTEMBER 26, 2024

PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

Territory 128

Territory Contact Pitch Cross-sell 128

Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

Promote 117

Promote Clients Service Consult 117

Iannarino

JULY 18, 2021

The Gist: More and more, sales organizations are refusing to provide their prospective clients with the help of a salesperson. The more sales organizations turn to technology to reduce the cost of interacting with a customer or client, the greater the returns for those who buck the trend and provide a human being.

Cold Call 325

Cold Call Electricity Clients Sales 325

Sales Pop!

DECEMBER 14, 2024

Focusing on customer service but ignoring customer care is a routine error in business that can badly affect future growth. A recent experience clearly defines each term and magnifies the vital nature of customer care. The customer service was excellent. Reexamine the physical and mental environment you provide.

Service 130

Service Growth Customers Trust 130

Partners in Excellence

JANUARY 6, 2025

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. But every once in a while, someone convinces me to do something with a client I’ve not worked with, or at some sort of conference. Let me share one thing about all the things you will learn at the SKO.

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Partners in Excellence

JANUARY 7, 2025

He started his discovery questions trying to identify the current platforms and technologies my client had in place. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. My client said, “we’ll get back to you.” We aren’t there yet.

Process 127

Process Strategize Clients Technology 127

Iannarino

JULY 28, 2021

Many communication mediums are available to you as a salesperson, but few allow synchronous communication with your prospective client. Eliminating Fear of Your Client. The reason some salespeople prefer email is because they fear their prospective clients. Master Cold Calling with this FREE eBook. Synchronous Communication.

Cold Call 352

Cold Call Clients Contract Meeting 352

Iannarino

AUGUST 5, 2021

The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you. Fail to impress your client, though, and that’s the last time you’ll end up on their calendar. An Outsourced Expert.

Clients 337

Clients Meeting Conversion Strategize 337

Iannarino

JULY 4, 2021

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

Contract 337

Contract Contact Clients Prospecting 337

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.

High impact 106

High impact Objectives and Key Results Clients Education 106

Iannarino

JULY 31, 2021

Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients. Objective: Create new opportunities among our target clients and within our existing client base that exceed our revenue goals by fifty percent. He listened, learned, and made adjustments.

Objectives and Key Results 342

Objectives and Key Results Contract Sales Clients 342

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service. How does Agentforce work?

Launch 122

Launch Represent Engineering CRM 122

Iannarino

AUGUST 2, 2021

Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. These outdated and misplaced priorities do nothing to address the increasing challenges our clients face every time they have to change. We are evolving our approaches too slowly and need to innovate faster.

Process 328

Process Sales Clients Conversion 328

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “Listening to customers is pretty critical for any business,” Alex Kvamme, CEO of Echo AI, told us.

Technology 110

Technology Technology Clients Campaign 110

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112