Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Customer Dashboard.

Customers 106

Customers Campaign Launch Networking 106

Sales Pop!

JANUARY 4, 2022

The sales effort is useless unless you are 100% behind an idea, product, or service. Hence, selling to yourself proceeds selling to clients. The dilemma gives more importance to the idea that selling to yourself comes before selling to clients or the recruiter. It is far better to interview on a high than on a negative.

Clients 243

Clients Sell Appointment Negotiate 243

Anthony Cole Training

JUNE 7, 2024

Client retention as well as new customer acquisition are the focus. BAI’s forecast for financial services organizations’ deposit growth in the year ahead is negative, with a forecasted 2.4% This presents problems and opportunities for every bank. In fact, according to BAI Banking Outlook: 2024 Trends, “the No.

Growth 294

Growth Customers Presentation Clients 294

Sales Pop!

FEBRUARY 7, 2022

The Customer Success Bow Tie. Customer success is a vital, yet often overlooked part of keeping and growing a business. All too often, companies struggle with onboarding and engaging their clients in a way that gives the customer maximum value. It is very expensive to get a new client.

Customers 245

Customers Clients Meeting Contact 245

Martech

JULY 15, 2024

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Please include three KPIs for each group of customers. Please keep responses simple.

Customers 110

Customers Objectives and Key Results Cross-sell Follow-up 110

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients 78

Clients Referrals Prospecting Sales 78

Sales Pop!

DECEMBER 14, 2024

Focusing on customer service but ignoring customer care is a routine error in business that can badly affect future growth. A recent experience clearly defines each term and magnifies the vital nature of customer care. The customer service was excellent. However, our enthusiasm quickly faded.

Service 130

Service Growth Customers Trust 130

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 80

Sell Customers Contract Construction 80

Iannarino

JULY 16, 2021

You could try asking them nicely not to lie about your company and to go pursue clients that you’re not interested in. Win customers away from your competition. Your Competitor’s Client List. One of the best things to track in your CRM is your competitor’s clients. Maybe it’s service. Check out Eat Their Lunch.

Price 344

Price Gaming CRM Clients 344

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 103

Growth A/B testing Customers Referrals 103

Iannarino

JUNE 29, 2021

But there’s good (and mounting) evidence that a single strategy will consistently help you win deals: creating greater value for your prospective clients than your competitors. In other words, your job is to help your clients make and execute a decision about their future results. Later Advantages: Pricing, Service, and Solutions.

Clients 344

Clients Price Technology Technology 344

Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

Promote 117

Promote Clients Service Consult 117

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52

Service Non-Profits Territory Trust 52

Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The same can be said for buyers and customers. The content we discovered fit into one of the following four categories.

B2B 131

B2B Campaign Represent Presentation 131

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service.

Launch 121

Launch Represent Engineering CRM 121

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. How do these shifts in behavior impact a more complicated service like insurance? Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. In the same survey, 64.2%

Promote 112

Promote Trust Referrals Service 112

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The vendors included both Obility clients and non-clients.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Salesforce

MARCH 12, 2025

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. While competitive rates, fees, and pricing are key factors in driving loyalty to an FSI, customers expect more digital-first experiences.

Service 54

Service Represent Government Trust 54

Martech

OCTOBER 8, 2024

Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there. This goes beyond simply testing subject lines or calls to action. Prompt 3: I tell Chad what we want.

A/B testing 125

A/B testing Drivers/motivators Campaign Clients 125

Cerebral Selling

DECEMBER 5, 2024

One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity!

Pitch 130

Pitch Sales Retail Technology 130

Sales Pop!

AUGUST 14, 2024

Application Integration Services play a pivotal role in helping organizations rely on analytics and insights for a competitive edge in today’s data-driven world. Unifying disparate data sources, streamlining workflows, and increasing overall business intelligence capabilities through integration services have never been more essential.

Service 130

Service Government Customer Relationship Management Technology 130

Martech

NOVEMBER 21, 2024

trillion page views, and more than 200 million unique SKUs on the Salesforce Customer 360 platform. At the Salesforce World Tour in New York City this week, there were demonstrations of how a customer can interact, by voice, with a Saks Fifth Avenue AI agent to change an order and speed up delivery in the context of a natural conversation.

Retail 106

Retail Sales Launch Service 106

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “Listening to customers is pretty critical for any business,” Alex Kvamme, CEO of Echo AI, told us.

Technology 110

Technology Technology Clients Campaign 110

Iannarino

JULY 19, 2021

The idea is that small talk at the beginning of the conversation would help the salesperson connect with their prospective client , making clients more likely to buy. Starting with your company is designed to do two things: prove that your client can trust the company, and provide you (the salesperson) with some level of credibility.

Conversion 334

Conversion Clients Sales Presentation 334

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. By targeting a small group of similar accounts, teams can create tailored messages that resonate with multiple clients without the heavy resource demands of a 1:1 strategy.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Search Engine Land

JULY 25, 2024

Clients often judge SEO and paid search as independent channels. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Iannarino

JULY 21, 2021

the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program and their support. In fact, they also have clients that they struggle to take care of, at least from time to time. Your only vehicle for creating value for your client is the sales conversation. Nothing to Teach.

Cold Call 305

Cold Call Cross-sell Gaming Clients 305

Search Engine Land

AUGUST 19, 2024

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. Account management could be as easy as receiving a client’s email or chat message.

Account management 84

Account management Clients Gaming Drivers/motivators 84

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Early customers are often innovators and tech enthusiasts willing to try new solutions, even if the product is incomplete or buggy.

Price 112

Price E-commerce Cross-sell Profit margin 112

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Iannarino

SEPTEMBER 28, 2023

It was thought that the customer would need to trust the company to buy from them. Because this might not always be enough, the salesperson would talk about their happy clients, adding additional proof. What followed was, and still is for many, positioning the company’s product of services.

Trust 293

Trust Clients Meeting Service 293

Iannarino

APRIL 1, 2023

These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service). The full-cycle B2B salespeople who used to walk into the client's office alone are now accompanied by a phalanx of team members. More resources are used to pursue large clients.

B2B 272

B2B GTM Sales Clients 272

Veloxy

JUNE 21, 2021

If you sell IT services, your cold calls could and should be different than a financial services consultant. While you will inevitably stray from your script to personalize your pitch for each customer, having a script gives you the structure and guidance that will propel you to success. Introduction. My intro is only 8 seconds.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Salesforce

DECEMBER 2, 2024

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? Stay up to date on what’s new Keep up with the latest trends and tools, like changes in digital marketing or new customer tools. You’re not alone.

CRM 102

CRM Technique Finance Start-ups 102

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. The problem becomes more complex when we look at our clients’ stacks. This client reported a 20% improvement in churn mitigation. Ad platforms.

Government 120

Government SQL Technology Technology 120

Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. They will let joint clients use genAI to reduce the time needed to understand data, produce insights and distribute the information across the organization. Also, 55% said dealing with a chatbot would get them to stop doing business with a company.

Commission 120

Commission Engineering Launch Conversion 120