Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Number of client engagements with PIA. time that I can spend on more meaningful client work). Post-PIA survey results determining client satisfaction with the tool.

Clients 126

Clients Strategize Launch Technology 126

Membrain

JANUARY 12, 2025

His initial hands-on experience as an account manager played a crucial role in understanding complex sales and educating clients, laying a robust foundation for his remarkable success.

Quota 126

Quota Account management Education Sales 126

Sales Pop!

MARCH 12, 2025

Prospects think they should be offered something of value before they commit; they should be educated, not just sold. eLearning in the lead generation process refers to the process of using educational content such as courses, webinars, training modules, and even interactive lessons to attract, engage, and convert customers into prospects.

Lead generation 130

Lead generation Process Education A/B testing 130

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Name the problem the client aims to solve and frame the usage of AI as a possible solution.

Clients 130

Clients Objectives and Key Results Legal Engineering 130

Partners in Excellence

JANUARY 7, 2025

He started his discovery questions trying to identify the current platforms and technologies my client had in place. ” The CRO intervened, “I appreciate you trying to educate us about your product. My client said, “we’ll get back to you.” The team invited the CRO and me to sit in a meeting.

Process 126

Process Strategize Clients Technology 126

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft.

Growth 117

Growth Entertainment Sports Strategize 117

Iannarino

MARCH 2, 2023

The Earl of Chesterfield For as long as anyone can remember, salespeople have been trained to identify their prospective clients’ problems and their implications. Without educating your contacts about these key topics, you create uncertainty, which is the opposite of what your client is looking for.

B2B 286

B2B Contact Clients Entertainment 286

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. By targeting a small group of similar accounts, teams can create tailored messages that resonate with multiple clients without the heavy resource demands of a 1:1 strategy.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Veloxy

JUNE 23, 2021

Make sales educational. Make Sales Educational. If we’re going virtual, then your sales process will need to be highly educational for prospects. Naturally, this means arming your reps with as much educational material s you can get your hands on. . Average revenue per new client. Set the stage with video.

Sell 317

Sell Education CRM Up-sell 317

Search Engine Land

NOVEMBER 30, 2023

Not delivering on these will result in poor client retention. There are plenty of other causes for client churn , such as: Budget changes. Poor campaign performance (not meeting client goals/expectations). Change in client contact or agency team. Misaligned communication styles. Change in CMO or primary decision-makers.

Clients 94

Clients Drivers/motivators Education Campaign 94

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. Generic: 6.1% Brand: 27.8% As you can see, conversion rates vary greatly depending on the audience.

A/B testing 96

A/B testing UX Campaign Conversion 96

Sales Pop!

NOVEMBER 8, 2022

Diversity is critical in attracting more loyal clients. A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Clients who see someone like themself in an ad are more likely to connect with it emotionally. Attract More Loyal Customers.

Gambling 244

Gambling Sales Territory Clients 244

Sales Pop!

FEBRUARY 4, 2022

This means that the sales manager is missing out on really valuable information about how to coach and educate their team. Coaching is also not just about how many sales were made, or how many potential clients were contacted. However you do it, make sure that you are having these meetings to encourage and educate your salespeople. .

Quota 229

Quota Sports Education Sales 229

Search Engine Land

AUGUST 1, 2024

Even though I haven’t faced this with my clients yet, I’d rather be prepared in advance than learn everything quickly when it happens. Dig deeper: How to use SEO education for stakeholder management 11. Dig deeper: Enterprise SEO is 50% education and culture The idea is to align your SEO priorities with your business plans.

SQL 98

SQL Engineering Education Start-ups 98

Search Engine Land

OCTOBER 21, 2022

All clients review agencies for “fit.”. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. Client A is actually costing you money in the long run. And Client C is simply just an a-hole.

Clients 117

Clients Contract Referrals Start-ups 117

Martech

DECEMBER 17, 2024

A common question we hear from all of our clients is, Will my emails end up in the promotions tab? Use a less promotional tone, and replace it with educational content and value-driven messaging. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. McKenna said.

Promote 113

Promote Click Through Rate User Experience Education 113

Martech

SEPTEMBER 20, 2024

Give them a full scope of what that is and rapidly educate them about that and who has access to the data internally as well.” Data breaches put a lot of stress on the vendor-client relationship. “Let them know what the solution is, what data is in there, if there are certain things that are confidential in there,” he said.

Government 117

Government Legal Contract Commission 117

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

A/B testing 79

A/B testing Retail Quota Promote 79

Salesforce

NOVEMBER 5, 2024

An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. For example, address a common challenge and educate your users on why it exists. It’s easy to say that SMBs often have limited resources, making it essential to optimize marketing efforts.

Campaign 95

Campaign Cross-sell Click Through Rate CRM 95

Martech

AUGUST 7, 2024

We recommend that clients create a panel of interested parties with various interests. They need your insights and education. AI is not unlike every other part of an organization; you need to prepare and have a plan. Without this plan, you’ll end up with BYOAI and chaos. AI is happening already.

B2B 121

B2B Objectives and Key Results Legal Territory 121

Tibor Shanto

OCTOBER 4, 2021

Taking a bit braver approach, translating data into questions, then leveraging the response to educate the buyer. Your first questions should be about outcomes achieved a year or two down the road by your clients. The majority, I guess about 80%, don’t squeeze as much out of data as they could.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

Adaptive Business Services

APRIL 9, 2025

I have always been a strong believer in doing research prior to engaging with a client or prospect. He provides customized, hands-on guidance to help clients make the most of Nimble CRM, targeting those who have struggled with the platform initially. I hope that you will find this interesting!

Electricity 71

Electricity CRM Relationship building Clients 71

ClickFunnels

SEPTEMBER 27, 2021

Want to get more clients as a lawyer? Lead generation is the process of converting potential clients into leads by persuading them to give you their contact information. What you want to optimize for is the number of new clients. The post 5 Ways To Generate More Leads For Lawyers [A Guide] appeared first on ClickFunnels.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Veloxy

MAY 25, 2021

Whether it’s cold-calling prospective clients or following up after a meeting, discipline moves the successful salesperson to get it done and get it done on time. Continued online education, especially courses that are free, are empowering inside and outside sales reps, and sales managers, like never before. Discipline.

Referrals 290

Referrals Quota Cold Call Contact 290

Sales Pop!

SEPTEMBER 20, 2021

The most significant error that people make while prospecting is going after clients who aren’t a good fit. Do yourself a favor and spend some time thinking about what you can bring to the table, and you will find better prospects and clients. . It’s vital for you to educate these prospects about what your business does.

Prospecting 242

Prospecting Cold Call Technique Manufacturing 242

Search Engine Land

AUGUST 5, 2024

Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? Maybe you work for an agency, and your client just wants to know the results, not what you’re doing. Your leadership team or your client may fully trust you to get the right work done.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Veloxy

JANUARY 7, 2025

Use a Consultative Selling Approach The consultative style selling approach could help you develop a stronger relationship with your clients. Spend time probing to find what your clients real pain points are. Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

APRIL 2, 2025

However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business. Educate and inform Polaroids carousel email: Educates users on creative photography while allowing them to explore options interactively.

Gaming 85

Gaming Objectives and Key Results Strategize Education 85

Hubspot

JANUARY 14, 2025

At their core, all preconceived notions aside, real estate entrepreneurs are pretty good salespeople, and theres a ton to learn from them, from making profit to closing deals, even client relationship management stuff. Youll have to educate yourself, then get licensed (expeditiously). Get out there, build a network, meet people!

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Martech

DECEMBER 16, 2024

Instead of guessing where potential clients might be or what they might want, their research uncovered these data points for them. They discovered their ideal customers — small businesses and startups — found value through education. They wanted to understand their ideal customers journey.

Growth 104

Growth A/B testing Customers Referrals 104

Search Engine Land

SEPTEMBER 24, 2024

.” Our writers then refine this output, ensuring it aligns with our strict quality standards and the client’s voice. Each piece of content undergoes four stages of internal review before client delivery: writer, copy editor, content lead and client services. We also use Copyscape to verify originality.

Legal 75

Legal Education Clients Technology 75

Cerebral Selling

FEBRUARY 22, 2021

Little did he realize how much water heating technology has changed over that time and after a brief education by a local contractor, he ended up going with a modern, tankless hot water system. If we assumed a reactive stance and simply responded to the client’s stated requirements, there’s no way we would have won the business.

Process 227

Process Customers Objectives and Key Results Clients 227

Veloxy

DECEMBER 9, 2024

Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. Make it non-negotiable that all sales activities, client interactions, and deal progressions are logged in Salesforce. Remove unnecessary fields and features. Focus on what your team actually needs to do their jobs effectively.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

ClickFunnels

NOVEMBER 9, 2021

Your job in this business is to find your client business qualified leads that they can turn into customers.”. Education: $65.69 We test, iterate and execute a comprehensive sales strategy that enables your business’ unique goals — Oh, and our clients love us!”. That’s because you have 100% control over the client experience.

Lead generation 255

Lead generation Price Appointment Niche 255

Sales Pop!

NOVEMBER 23, 2021

Interviewing for a new job or trying to acquire a new client can quickly receive responses similar to ‘not now’ or a solid ‘no!’. During your time off, it’s good to review what you do well, what needs improvement, and the education you may need. Let’s examine two specific types of rejections in the business world.

Appointment 185

Appointment Entertainment Education Follow-up 185

Partners in Excellence

APRIL 5, 2024

With ChatGPT’s help, I identified and prioritized the top 10 most dominant themes: Passion for Problem-Solving : Many storytellers express a deep-seated passion for solving complex problems — both for themselves and for their clients. This altruistic aspect of sales is a significant motivator for many.

Sell 143

Sell Cross-sell Drivers/motivators Education 143