Remove Clients Remove Engineering Remove Original Equipment Manufacturer
article thumbnail

Evaluating technical SEO data: Key segmentation approaches

Search Engine Land

For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. For example, one client experienced a drop in traffic to many country sites, but they all had the same language. This applies to B2B original equipment manufacturers (OEMs) with a wide range of product families.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Engineering.

GTM 89