Hubspot

JULY 6, 2016

We’ve all been there -- a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. Act quickly.

Clients 53

Clients Follow-up Cold Call Contact 53

Sales Hacker

JUNE 2, 2021

Client story: financial services company wants to expand globally. Here’s a client story of ours: The company’s biggest competition was not external; it was actually between their internal lines of business. The meeting began with the product marketing leader outlining how the messaging and positioning was changing.

Sales 117

Sales Pipeline Cross-sell Sports 117

Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Product Sampling & Demonstrations Product sampling and demonstrations remain reliable strategies in a field marketer’s arsenal.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

JULY 27, 2016

Basically, it’s about turning your clients into Steve Jobs. And all we have to do is turn our clients into Steve Jobs. No matter who we are, no matter who our clients are, we have to make them the Steve Jobs of their industry. It’s about being the last word on a subject. We’ve all heard that exact comparison made before.

Real Estate 74

Real Estate Manufacturing Clients Event Production 74

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. That means offering access to information about products and services online is essential in this environment. The alternative to an all-in-one platform is an event “stack.” See examples of martech stacks here.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Hubspot

OCTOBER 5, 2017

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

ConversionXL

MAY 22, 2014

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Imagine you had a client who sold interior design services & wanted to run a display campaign. How the various bands, movies, television shows etc.

CTR 116

CTR Technique Click Through Rate Follow-up 116