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Why AI will have the faults of human intelligence

Martech

We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas. The new tool is potentially a game changer for us and possibly the beginning of a modern-day Hal. Unlike previous tools, Cassidy will learn about us on its own.

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The Start-to-Finish Guide to Writing a Social Media Proposal

Hubspot

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients' that you're the most well-suited to meet their needs, and help you stand out from the competition. Scope of work.

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You CAN Afford an Assistant

Sales Coach Dew

Booking appointments, sending emails, meeting with clients, making copies, and anything else you spend time on during your workday. Client meetings: 16 hours. Proposal writing: 7 hours. Meeting with a client or writing a proposal are good examples—as a salesperson, these are core requirements of your job.

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What is Consultative Sales? 5 Principles and Best Practices

Salesforce

Consultative sales vs. solution sales 5 principles of consultative sales Consultative sales process Level up your game with AI conversation insights Sell smarter using Einstein Conversation Insights — with customer signals and next-step guidance to help you close. Don’t drop the ball during this critical part of the game!

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