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Where to deploy AI for maximum martech impact

Martech

The problem becomes more complex when we look at our clients’ stacks. Clouds are governed by IT or enterprise data teams who need to understand the use case, prioritize resourcing and build functionality that drives cost in their cloud infrastructure. This client reported a 20% improvement in churn mitigation.

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How to Become a Super Successful Sales Rep in B2B Sales

Iannarino

Some salespeople sell to consumers (B2C), while others sell to government entities (B2G). All types share the common need to help the client acquire better results or buy something they need. There are several types of sales. In B2B Sales , the customers are other businesses. But each type has a different ideal customer.

B2B 286
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What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. Data breaches put a lot of stress on the vendor-client relationship. Also, the average time from discovery to the breach being contained is 292 days.

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. Algorithms.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Dealing with politics in an organization “I believe politics exists everywhere — they’re inevitable,” said Marni Puente, SVP/CMO for Fortune 500 government contractor SAIC. “So, So, it’s not so much about eliminating the politics, it’s about navigating.” Really understanding what motivates them. What are their pain points?

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Why B2B Companies Must Prioritize AI Ethics and Risk Management

Heinz Marketing

Clients rely on their partners to deliver products and services in ways that align with their values and ethical standards. If an AI-driven decision leads to discriminatory outcomes or breaches client confidentiality, the fallout can result in lost business, legal battles, and irreparable harm to the brand’s reputation.

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

In other words, they must sell a project to their own clients before Zacks solution can come into play. Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale.

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