How to use Google Analytics 4: A complete guide
Search Engine Land
SEPTEMBER 7, 2023
While the option to create a filter is present, you can’t actually filter out IP addresses here. Tech Tech functions the same way as demographics. Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. top 3 with “Google+Redesign”).
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