Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won. Media mix modeling.

Technique 74

Technique SQL GTM Campaign 74

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

GTM 73

GTM Assembly Line Manufacturing SQL 73

Heinz Marketing

SEPTEMBER 3, 2020

By Payal Parikh , Director of Client Engagement at Heinz Marketing. It is not an MQL goal or an SQL goal. Your GTM plan is a comprehensive plan that spells out the campaigns you need, channels you will use in order to achieve the goals you’ve established in your revenue operating model. And why did it fail?

GTM 122

GTM SQL Pipeline Campaign 122

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 100

Growth GTM SQL Strategic partnership 100

Martech

JUNE 4, 2024

It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. If they put an average ACV to a deal, we take it as a SQL.

SQL 115

SQL Lead generation Education Pipeline 115

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Prospecting is about having a conversation with a client. A prospect is a company or person who matches the profile of a client. CR(t) —The conversion rate as a function of time to get to a single SQL.

Prospecting 61

Prospecting SQL GTM X-functional 61

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. Since JavaScript is first and foremost a client-side language, it puts the user first and the developer second. Like many marketers, you may fantasize about the amazing things you could do if you learned to code. For example, let’s discuss Asynchronous JavaScript.

SQL 117

SQL GTM Campaign Start-ups 117