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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail.

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Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Developing a Content Strategy for the Healthcare Industry

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing There’s been a lot of talk about trends for 2023, which we always see at the beginning of a new year because, duh. After completing these two steps, you should be ready to develop your healthcare content strategy.

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AI-powered martech news and releases: August 22

Martech

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. ” Its features include tracking trends affecting clients’ customers, competitors and overall industry; providing intelligence to assist decision-making; and recommending marketing actions and strategies.

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How Healthcare Companies Can Leverage Digital Ad Spend

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

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Stop and Take a Look Around….Now

Sales Pop!

As the selling year draws to a close, we’re captivated by Q4 activities focused on closing the year strong in terms of winning business and, hopefully, also delivering as much value as possible to our clients. Focusing on your pipeline and your clients is certainly important as the year closes but don’t ignore the environment question.