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Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Because their average account value is $5,000 per year, they calculate their TAM revenue by multiplying 30,000 potential clients by $5,000, arriving at $150 million per year.
This approach helps prevent losing marketshare and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect marketshare.
Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. Retain loyal clients. Her clients had no content for several days, and understandably, she came back to angry emails.
But I’ve got a lot of family in Illinois and Iowa, and clearly, the Midwest gets all seasons. Some of my favorite memories growing up were going out to grandma and grandpa’s house, they lived in Peoria, Illinois. And it’s not just sharing stories, it’s making the customer part of that story.
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