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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.

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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. Please keep responses simple.

Customers 111
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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Improve Lead Prospecting At the heart of successful sales efforts is lead generation. But with more businesses competing for a limited client pool, lead generation is becoming harder. This is why 61% of marketers suggest that lead generation is their primary challenge.

Product 246
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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. What is a lead generation strategy? Inbound strategies.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.