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When it comes to marketing technology, ends come before means

Martech

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” said Cesar Brea, partner at global management consulting firm Bain & Company.

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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). As a leader in field sales consultation and software, we’re here to give you and future reps the ultimate guide for success. Field sales is not dead!

Territory 244
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The Complete Guide to a Consulting Business

Hubspot

Sometimes, business owners and leaders need a new set of eyes when approaching an issue; as a consultant, you can provide that unbiased perspective. Simply put, consultants work to make their clients more successful. This can require a lot of work, which is why the consulting business is so lucrative. IT Consulting.

Consult 96
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Episode #068: In Sales People We Trust? with Doug Fletcher

Jeff Shore

Learn all about it from Doug and his book – How Clients Buy. He also serves on the Board of Directors of The Beacon Group, a growth strategy consulting firm headquartered in Portland, Maine. Earlier in his professional life, Doug served as a consultant with the management consultancy, A.T. BuyersMind #Sales.

Trust 110
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Inside Sales Is Only Great For Transactional Commoditized Products!

Partners in Excellence

But technology is even enabling much of that old role to be shifted into even more effective and efficient electronic channels. Changing customer buying preferences, greater comfort with technology, lower costs technologies have facilitated much of this. The other day, I was at a client location. Customers are different.

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Thanks to 6Sense, Boston Consulting Group, Capacity, Constant Contact, and Pacific Western Bank for Sponsoring SaaStr Annual 2022!

SaaStr

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.

Contact 94
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Scott Gillum: Spotlight on the expert

Martech

I focused on the people and not the clients. For example, I was doing a big rebranding project for a client. A: Yeah, I thought about the experiences I had when I was in management consulting. There’s been all this investment in technology in data and insights, but performance hasn’t improved.

Clients 116