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3 do’s and don’ts for attracting new clients

Search Engine Land

Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.

Clients 105
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Is it time to rethink your Google Ads strategy?

Search Engine Land

We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down.

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How to use AI to find and prioritize untapped market segments

Martech

If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

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How to retain clients in PPC

Search Engine Land

Not delivering on these will result in poor client retention. There are plenty of other causes for client churn , such as: Budget changes. Poor campaign performance (not meeting client goals/expectations). Change in client contact or agency team. Misaligned communication styles. Change in CMO or primary decision-makers.

Clients 94
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Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones

Salesforce

Instead of using ‘match all,’ I used ‘match any,’ which was the equivalent of sending to the client’s entire database. The client respected that and said not to worry. When I realized the error, I owned up to it being my mistake. We put a QA process in place, and I still work with them even to this day. “I

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How to recover from Google Ads performance drops

Search Engine Land

However, with some decent PPC knowledge, you can also create those charts for yourself that are more aligned with the client’s characteristics. The market conditions. The client’s website. Auction insights : Compare your performance against competitors to see if you’re losing market share.

CTR 96
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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.