3 do’s and don’ts for attracting new clients
Search Engine Land
DECEMBER 15, 2021
Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.
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Search Engine Land
DECEMBER 15, 2021
Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.
Search Engine Land
SEPTEMBER 5, 2024
We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down.
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Martech
DECEMBER 19, 2024
If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.
Search Engine Land
NOVEMBER 30, 2023
Not delivering on these will result in poor client retention. There are plenty of other causes for client churn , such as: Budget changes. Poor campaign performance (not meeting client goals/expectations). Change in client contact or agency team. Misaligned communication styles. Change in CMO or primary decision-makers.
Salesforce
JULY 27, 2021
Instead of using ‘match all,’ I used ‘match any,’ which was the equivalent of sending to the client’s entire database. The client respected that and said not to worry. When I realized the error, I owned up to it being my mistake. We put a QA process in place, and I still work with them even to this day. “I
Search Engine Land
JULY 24, 2024
However, with some decent PPC knowledge, you can also create those charts for yourself that are more aligned with the client’s characteristics. The market conditions. The client’s website. Auction insights : Compare your performance against competitors to see if you’re losing market share.
Heinz Marketing
SEPTEMBER 17, 2024
For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.
Heinz Marketing
JULY 19, 2024
Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year. They partnered with a lead generation agency that specialized in account-based marketing.
Sales Hacker
FEBRUARY 7, 2025
In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. While this model drove adoption due to its “risk-free” nature for clients, it introduced significant revenue unpredictability for Nosto.
Search Engine Land
SEPTEMBER 4, 2024
Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.
SalesHandy
NOVEMBER 9, 2020
According to the recent data by Statista , Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%. This guide will help you in deciding the best email client for your day-to-day sales outreach activities. Each of these have their own pros and cons that impact the productivity of sales reps.
Hubspot
MARCH 16, 2016
How has this affected email client market share? Check out the resulting infographic below to learn how email client market share statistics have changed in the past year, why these changes happened, and how they might affect your email campaigns.
Search Engine Land
SEPTEMBER 26, 2024
Too many companies lack consistent reporting across their markets, making it impossible to roll up data to understand global, regional and market performance. Finding opportunities that can be leveraged in other markets is even more challenging.
Salesforce
MARCH 13, 2025
Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Because their average account value is $5,000 per year, they calculate their TAM revenue by multiplying 30,000 potential clients by $5,000, arriving at $150 million per year.
Martech
DECEMBER 6, 2024
. > We’re not trying to take any share from anybody. Nvidia is a market maker, not share taker. If you look at our company slides, we don’t show, not one day does this company talk about market share, not inside. All we’re talking about is how do we create the next thing?
Martech
SEPTEMBER 14, 2023
Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times. Many CEOs regret not prioritizing market share during periods of resiliency and growth. Study “market share capture” strategies and how to finance them.
Search Engine Land
OCTOBER 17, 2023
Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Consider a blog on why {client} customer service is key to their growth.
Search Engine Land
MARCH 4, 2024
To replace cookies, Google plans to migrate its advertising clients to a new interest-driven model, ‘ Topics.’ We use this unique data, artificial intelligence, and machine learning to help our clients develop a search marketing strategy driven by meaningful but anonymous data.
Pointclear
NOVEMBER 19, 2013
Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is your market share percentage versus your competitor’s?”. Campaigns flashed before our eyes, some even similar to our products. ? Branding check ? Digital check ? Direct check ?
ClickFunnels
JUNE 24, 2021
She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. A CEO or founder cares about the big picture and getting more clients (aka long-term growth).
Sales Hacker
JUNE 27, 2019
Siloed teams often spend more time cleaning up unexpected messes that result from poor communication than they do building a strong operational infrastructure to support client-facing teams. Marketing Operations. The RevOps function is responsible for the processes, systems, and data that their client functions use every day.
Hubspot
JULY 22, 2020
Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.
Martech
MAY 17, 2024
Earned media is about building brand awareness, credibility and market share through third-party validation. Dig deeper: Building a brand strategy: Essentials for long-term success Gaining market traction with earned media You’ve launched your brand; you’ve taken advantage of newsworthy moments — now what?
Partners in Excellence
APRIL 27, 2015
I’m sure I’m trying the patience of a number of people in a client organization. Or that by writing this case study, it will contribute to 0.0000035% increase in market share. We’re establishing the key strategies, priorities, goals/metrics for the coming fiscal year.
Martech
AUGUST 17, 2021
Also, it helps to put results into perspective — so instead of simply saying: ‘Before the campaign, the client was only bringing in this # of leads, clicks, etc — but the campaign raised that number to XXX’ offer an example of how the campaign impacted the business overall and not just the analytics.
Closing Bigger
JUNE 9, 2022
Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. 5 Action steps to help you sell to senior decision makers: Brainstorm the key challenges and goals a potential client may have.
Martech
SEPTEMBER 15, 2022
With 850 million users and estimated 58% of desktop client market share , Apple’s decision is a big boost for BIMI. It gives consumers an easy way to differentiate actual company emails from cyberattacks in emails posing as a big brand. Register here for The MarTech Conference — Sept. It’s virtual and free!
Hubspot
MARCH 21, 2018
It can be a challenge to find an email client at no cost that balances the right features with usability. For each email client, we highlighted a unique feature in to help you find the best fit. Gmail has the second-highest email client market share (behind Apple iPhone's native email app), according to Litmus Labs.
Sales Hacker
NOVEMBER 11, 2020
Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. What is Competitive Intelligence?
Sales Hacker
MAY 22, 2020
Education is key to gaining market share. In most cases, before you close your deal, you need to send over a proposal to your SAL and the potential client. Work will begin on your content marketing strategy as soon as the first payment goes through! The client remains the sole owner of any information provided.
Salesforce
NOVEMBER 19, 2024
This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share.
Hubspot
DECEMBER 23, 2020
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Understanding the physical and market size of potential B2B buyers can significantly improve sales targeting. What percentage of their target market share does the company currently have?
Martech
JANUARY 31, 2024
The data-driven rapid optimization system and the high-confidence predictive performance model significantly increased market share, exceeding client expectations. Stay updated on technology and analytics advancements as you integrate predictive modeling into your marketing strategy this year.
SaaStr
FEBRUARY 12, 2022
Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. For example, Gorgias offered a free iPhone to anyone who referred a client. . Romain’s Final Takeaways.
Anthony Cole Training
JULY 17, 2010
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. retaining clients (2). Questions about profit, shareholder value, market value and market share are the things that presidents concern themselves with not how many power units does the company have.
Hubspot
APRIL 1, 2019
Market dynamics and market share. naming impressive clients for brand power alone) is a disaster. Why is it so damaging to name two or three mega clients to regular buyers? Sure, they’re dazzled that you nabbed those clients. Google is their client?! Flip your presentation. Generic social proof (i.e.,
Search Engine Land
NOVEMBER 6, 2023
Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.
Sales Hacker
DECEMBER 3, 2019
Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. With sales engagement automation and engagement data you know what salespeople are consuming, what they’re reading, and what they’re delivering to clients and prospects,” says Mary Shea, Principal Analyst at Forrester Research. “As
Outreach
AUGUST 11, 2020
When your business is looking to grow, especially a venture-backed business with extreme pressure to gather market share, it is absolutely imperative to be in , or better yet, drive and shape any conversation where a solution you offer is being evaluated. It’s that there are deals out there where we’re not even in the conversation. ”.
Search Engine Land
FEBRUARY 7, 2023
With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.
Search Engine Land
MARCH 23, 2023
While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance. To find out, my team and I tested optimizing some client listings on Bing and measuring the impact. How did we do it?
ConversionXL
JANUARY 21, 2019
Retain loyal clients. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. Her clients had no content for several days, and understandably, she came back to angry emails. From a day-to-day perspective, apologizing to disappointed customers can: Reduce returns.
Hubspot
MARCH 30, 2021
Suppose you have an industry competitor that owns most of the market share. In that case, comparative advertising can be beneficial as you’re letting your target market know that there are other options out there. Gain new followers and attract new clients. Comparative Advertising Pros and Cons.
Heinz Marketing
OCTOBER 22, 2021
I did, and forums have been a game changer in my Marketing Operations role (shout out to Marketing Ops Professionals !). Reddit has been an invaluable tool for us as marketing strategists learning new industries with each client that comes on board. As their tagline says, you can “dive into anything”. .
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