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The Gist: The way to a second meeting is a valuable first meeting. The reason clients disengage is because the conversation isn’t one they find valuable. A lot of legacy practices prevent second meetings. How to Avoid a Second Meeting. Recently, I agreed to a video meeting with a sales organization.
As many articles here have described, using an executive briefing is how we open a first meeting. We prefer this insight-based method because it creates much value for the salesperson to offer their client. Here, we will explore eight ways this approach benefits a prospective client.
Are your traditional sales methods no longer delivering the results they once did? It's time to rethink your cold-outreach strategy with these innovative approaches.
The Gist: Your clients have expectations for how you use the time they give you. As a result, they refuse follow-up meetings, they rely more on their own research, and they end more deals with a “no decision.” How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell.
I knew the salesperson would not have much to say when he started our call with, "how's it going," a dead giveaway that the conversation would be short. Sure enough, he followed up with "how's business?" then pivoted to "What is the biggest problem you have in your business right now?"
The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. It is critical that you know your desired outcomes, as well as what your client needs from you. I almost called this post “How to Have a Difficult Conversation with Your Client.” Determine What Your Client Needs from You.
There are several things making it more challenging to acquire a first meeting , like the overwhelming volume of emails, voicemails, and other messages your contacts receive. The upside of having data on your strategic clients is that you speed up your ability to contact them for a meeting.
You want your sales team to qualify prospective clients. Yet, the ridiculous amount of pipeline you require makes it easy to add an opportunity with nothing more than a first meeting. You don’t want them to pursue prospects not likely to buy from your sales team.
In the past, the salesperson would call their prospective client and ask for a meeting. The value proposition for the meeting would be "to share a little about us, how we are helping companies like yours, and learn about you and your company." This was the cold calling script, and believe it or not, it worked.
Long ago, while in the corporate sales arena for eleven years, my ‘competitive teammates’ were shocked by the sales I brought in at year-end as they sarcastically laughed at my conversations with prospective clients while I was on the phone, believing it was nonsense. Remember to put your clients’ interests first.
These tips will help them build stronger client relationships, work on their time management, and improve their selling strategies. You should consider using them for sales team meeting discussions. We want to help you and your team make 2025 your best sales year yet!
What if you could walk into every sales meeting armed with a mental database of insights into why clients succeed, why they fail, and how you've helped other similar clients achieve success? Building and organizing such a library gives you a major competitive advantage.
A salesperson commented that he had not had a face-to-face meeting since 2020, even though he has asked for a face-to-face meeting. He suggests that buyers don’t “want the buddy act,” something that might suggest busy people no longer want a lot of rapport building before starting a meeting.
One client answered the call on speakerphone. He wanted to give me the experience he had every day. I wasn’t prepared to hear a competitor trashing my company and explaining how they would do a better job than we were doing. Nothing the caller said made any sense. I was amused. There was nothing professional about his approach.
In The Lost Art of Closing: Winning the 10 Commitments That Drive Sales , you will find one of the most powerful sales strategies for acquiring a first meeting with a prospective client.
Key Strategies for MeetingClient Expectations in Sales Your clients have a set of needs they expect you to be able to fulfill. Neglecting them, however, opens the door for competitors to step in and provide the assistance your client seeks. Excelling in these areas enhances your results.
Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. Promising results can be a tricky path to follow.
In the past couple of weeks, salespeople have claimed that their clients don’t want to meet with them face-to-face. One proudly declared that her clients love their virtual meetings. Another suggested their clients prefer emails. My own experience doesn’t reflect these beliefs.
In the old days of selling, closing was about what happens at the end of a client or prospect meeting did we get them to sign something, give us the green light, or seal the deal? The activity was about applying pressure on the buyer to make a decision NOW.
Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Engage with Enterprise Clients : There was a time when my presence within a company prompted questions about my tenure as one of its employees. Consistent client visits foster loyalty and growth. cta_one]]
Every interaction with a customer will result in one of three outcomes You did not meet expectations You met expectations You exceeded expectations Only #3 should be acceptable. Managing expectations falls under the larger banner of client education. Only #3 gains you a customer vs. a sale.
What follows is a slide with the sales organization’s largest clients, showing that some of the largest companies in the world buy from them. After all, they work for this company that has all those big-name clients. Salespeople are taught to do this to prove they are a safe and trustworthy choice.
Types of Business Emails How to Write an Email to a Potential Customer Sample Business Introduction Letter to Prospective Clients Sample Email to Approach New Client Tips for Sending Proposal Emails to Clients What is a business email? Table of Contents What is a business email? Hi [Prospect], [Your name] with [your company].
Pull: Key Strategies in B2B Sales There are two strategies that sales organizations use to win a client's business. An example of a push strategy is when a person sends you an InMail with a pitch about their company and their solution, which is often followed by a link to schedule a meeting.
Or perhaps you owe another client an edited contract for a new offering they are interested in buying. It's important to be organized in sales. You always have open loops you need to close, like sending a new contact the case study they requested.
My client in Cincinnati stopped me from turning on my laptop. I was preparing to share my company’s slide deck, but before I could start, he told me to put it away. He had a list of questions for me. He also mentioned that getting the questions right would end up with him signing my contract.
We name things in a way that makes sense, like first meeting , discovery call , solution design , and so on. One reason marketers and salespeople have trouble communicating is because we speak different languages. For example, we fill a pipeline , while they have a funnel.
You should consider returning to face-to-face meetings as a way to create a competitive advantage over competitors who don't care enough to travel to see the client.
O Meetings are critical to achieving our performance goals! It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. So it stands to reason, that more meetings would drive higher levels of performance.
An effective sales pitch should begin with identifying areas of connection, often achieved by doing research on the industry and client prior to the meeting. Dont confuse this with being liked. The checklist below can help you, the coach, ensure that your salespeople are ready to build confident and trusting relationships.
Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you. Trying too Hard to Build Rapport.
Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients. Objective: Create new opportunities among our target clients and within our existing client base that exceed our revenue goals by fifty percent. He listened, learned, and made adjustments.
Large PR agencies promise expertise but fail to deliver Large PR agencies and conglomerates claim to serve clients of all sizes and locations. However, they often assign junior staff to manage accounts for small and mid-sized clients, including startups. Short-term focus among marketing leaders at client companies.
Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.
Yet all these approaches deprive you of the many benefits of cold calling, by allowing you to hide behind a screen and avoid having to speak to the human being you are asking for a meeting. Many communication mediums are available to you as a salesperson, but few allow synchronous communication with your prospective client.
Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and clientmeetings, increasing engagement and helping to break through typical sales communication noise.
Every day, your clients wonder if they’ve been sentenced to one of the lower levels of Hell, perhaps a floor or two above politicians and attorneys. and their solutions, then asking them to click a link to book a meeting. You want your prospective client to recognize that you can help them improve their results, don’t you?
Your prospective clients measure you by how much value you create for them in a number of areas. Here is the scenario: You are meeting with your prospective client. However, to gain this meeting, you had to agree to follow a list of rules your prospective client provided. How Will You Open the Call?
You need to capture the client's interest and position yourself as someone with the knowledge and experience to lead them to the better results they need.
The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.
There is never a reason to fear calling a stranger, especially since every won deal starts by meeting a stranger. The reason is simple and straightforward: if the person who answers your call agrees to a meeting, you no longer need a sequence. Much of the advice they offer validates and even spreads a fear of sales interactions.
Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. These outdated and misplaced priorities do nothing to address the increasing challenges our clients face every time they have to change. We are evolving our approaches too slowly and need to innovate faster.
Many of them are now so prevalent that sales organizations embrace them, even when their prospective clients reject them. The list here is long but worth studying, as every practice listed here will discourage your client from buying from you—now or in the future. The best way to repel your prospective clients is email prospecting.
An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The gist, I think, was something about having a discovery call to see how her solutions could help me book more meetings with my prospective clients. First, only salespeople call them discovery calls—prospects just call them meetings.
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