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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. The reason clients disengage is because the conversation isn’t one they find valuable. A lot of legacy practices prevent second meetings. How to Avoid a Second Meeting. Recently, I agreed to a video meeting with a sales organization.

Meeting 321
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Why Executive Briefings Are Essential for Sales Success: A Guide to Using Insights in Client Meetings

Iannarino

As many articles here have described, using an executive briefing is how we open a first meeting. We prefer this insight-based method because it creates much value for the salesperson to offer their client. Here, we will explore eight ways this approach benefits a prospective client.

Clients 292
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11 Innovative Cold Outreach Strategies to Secure Meetings with Your Dream Clients

Iannarino

Are your traditional sales methods no longer delivering the results they once did? It's time to rethink your cold-outreach strategy with these innovative approaches.

Meeting 314
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What Your Client Should Expect from You

Iannarino

The Gist: Your clients have expectations for how you use the time they give you. As a result, they refuse follow-up meetings, they rely more on their own research, and they end more deals with a “no decision.” How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell.

Clients 317
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What Does Your Client Gain by Meeting with You?

Iannarino

I knew the salesperson would not have much to say when he started our call with, "how's it going," a dead giveaway that the conversation would be short. Sure enough, he followed up with "how's business?" then pivoted to "What is the biggest problem you have in your business right now?"

Meeting 276
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How to Prepare for a Client Conversation

Iannarino

The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. It is critical that you know your desired outcomes, as well as what your client needs from you. I almost called this post “How to Have a Difficult Conversation with Your Client.” Determine What Your Client Needs from You.

Clients 299
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The Second Meeting: Syncing Value and Needs

Iannarino

There are several things making it more challenging to acquire a first meeting , like the overwhelming volume of emails, voicemails, and other messages your contacts receive. The upside of having data on your strategic clients is that you speed up your ability to contact them for a meeting.

Meeting 290