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Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis

ConversionXL

If you follow American football with any regularity you’ve surely heard of Joe Montana & Dan Marino. Joe Montana won four titles in his career. San Francisco 49ers Coach Bill Walsh said of the two quarterbacks (of which he coached Montana). “Joe Montana was a product of the system. image source.

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Episode #068: In Sales People We Trust? with Doug Fletcher

Jeff Shore

Learn all about it from Doug and his book – How Clients Buy. As a salesperson, we know that likeability leads to trust (from Robert Cialdini) but respect can lead you to long term relationships which can increase your sales over time. How do you earn that respect? BuyersMind #Sales. Tweet This. 6:29] Selling Yourself. [9:51]

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“Why Am I Interested In Selling,” Mitch Little

Partners in Excellence

Mitch should know, as Senior Vice President, Worldwide Client Engagement at Microchip, he ran one of the highest performing organizations I’ve seen. nearly 70 years ago, there was this little kid in Montana. Well, in Montana that meant that there was still a lot of time spent inside. The answer is something like this….

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. Expertise grows as you move to the left, but the number of potential clients increases as you move to the right. A generic “digital marketing agency,” on the other hand, can pitch any client but has no niche. What about Acadia National Park?

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8 Historic Duos to Inspire Your Sales and Marketing Alignment

Hubspot

The 49ers QB-receiver duo of Joe Montana and Jerry Rice were oozing with talent. Montana said this about his star receiver: “He has two of the greatest abilities I think there is. Rice on Montana: “Once you broke inside, Joe would put the ball there. And you’ll get to talk about topics that matter in your frontline battles.

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6 Branding Mistakes Undermining Your Company's Image

Hubspot

For example, Disney came under fire in 2009 for releasing Hannah Montana -branded cherries. With no real connection between cherries and the Hannah Montana brand, it's clear that this move from Disney can be classified as a branding blunder. Did you run into any branding mishaps while developing a brand for yourself or a client?

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Sales Pipeline Radio, Episode 254: Q & A with Marne Reed @MarneReed

Heinz Marketing

Marne: It started for me actually when I knew that I wanted to move to Montana. And Montana was not known as this high-tech sexy place, it’s farming and ranching. How does that, how do you do that organically? What do you consider, having seen it over the years. How do you do that? I wanted to have a career I wanted to thrive.

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