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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Furthermore, by addressing niche sales challenges, podcasts become a resource for training new sales reps.

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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

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Big players vs. niche specialists: Choosing your martech vendors

Martech

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both. They typically have large budgets, clients, workforces and product portfolios. Larger product suites may also be better equipped to grow with the client’s evolving use cases.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Which niches or industries take more time to ship, as free shipping is a huge part of the consumer decision process. PPC and paid social. Affiliate and influencer. Line those up sooner in the season.

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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

Get to know the key writers in your niche If PR isn’t your full-time role, you likely don’t want to monitor every single journalist in the land, their likes and dislikes and who they work for. Instead, with some initial research, you can find the top journalists in your niche and the publications you wish to appear in.

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How to use project management data to inform your marketing hiring strategy

Martech

Consider how you drive quality to provide client satisfaction. Introducing specialist skills can enhance quality, bringing higher expertise to delight clients with innovation or unexpected ways. Niche skills also contribute to the ability to deliver at speed. Take into account the capabilities of generalists and specialists.

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The rise of forums: Why Google prefers them and how to adapt

Search Engine Land

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. I ranked in the top 10 on my niche keywords and a wide range of related head terms. I chose a niche topic that no one else was covering very well.

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