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Checklist for an Effective Sales Pitch

Anthony Cole Training

An effective sales pitch should begin with the early "bonding and rapport" part of selling. Finding commonality and relating to a prospect is an important first step. An effective sales pitch should begin with identifying areas of connection, often achieved by doing research on the industry and client prior to the meeting.

Pitch 193
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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. Sometimes, I concluded, the Gods of Sales punish those who punish their clients. Low-Value Conversations.

Meeting 321
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How You Should Switch Your Pitch

Iannarino

The Gist: Many thought leaders recommend that you should not pitch your clients, a model that suggests not starting with “why us.”. There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position. A View of Your Client’s World.

Pitch 308
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Why Your Pitch Fails

Iannarino

A long time ago, I formulated a rule for prospecting—the Trading Value Rule —that extends far beyond acquiring a meeting with your dream client. In fact, it applies to every commitment and every client conversation. Those who do not trade value are doomed to failed pitches and results far below their potential.

Pitch 293
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Beyond the Pitch: Building Lasting Client Relationships with Pull Strategy in Sales

Iannarino

Pull: Key Strategies in B2B Sales There are two strategies that sales organizations use to win a client's business. An example of a push strategy is when a person sends you an InMail with a pitch about their company and their solution, which is often followed by a link to schedule a meeting.

Pitch 247
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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship. He conceded that he only wanted to pitch me. As a salesperson, your job is to actively pursue meetings with your clients.

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One Cause of an Aversion to Prospecting

Iannarino

The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The gist, I think, was something about having a discovery call to see how her solutions could help me book more meetings with my prospective clients.