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Must Have Funnel Hacking Necessities For Marketer

ClickFunnels

To take your funnel-hacking to the next level, make sure that you have a laptop in your arsenal to build the best funnels possible and show them off to clients and colleagues while you’re out and about. Laptops literally come in all shapes and sizes; however, the price can vary wildly depending on built-in features and functionalities.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101
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Objection Handling Playbook: Tips, Best Practices, and Examples

Highspot

For example, if a prospect says, “This seems too expensive,” don’t immediately justify the price. ” Now you know their concern is about switching costs, not just price. We help them save [X dollars/time] within [specific timeframe], ultimately making this an investment that pays for itself.”

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". For example, if a prospect is worried that feature X doesn’t have adequate functionality, you might bring in an engineer to speak about feature X.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Just to say a little bit more about this, if you look at the sales functions are structured. We look at annual churn, given the nature of those businesses that have annual or multi annual contracts with much bigger price items and tickets. Changing a price … you have to change the website, change a few things in the background.

Price 98
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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. Are they operating from stereotypes?".