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How to build lasting relationships with SEO clients

Search Engine Land

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. This stability fosters trust and allows for more comprehensive, strategic planning.

Clients 82
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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

Utilize AI for In-Depth Analysis: Employ AI for complex data analysis, allowing human workers to engage more in decision-making and strategic planning based on insights provided by AI. Promote AI Literacy Among Staff: Ensure that all team members understand the capabilities and limitations of AI.

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10 questions to ask when auditing your email program

Martech

Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . I suggested you take some time off to plan your marketing strategy for the coming year. I also included a five-point plan for auditing your email marketing program before starting the strategic planning process.

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A Deep Dive Into Successful Account Planning

Outreach

Research done by Frederick Reichheld, inventor of the Net Promoter Score, found that increasing customer retention rates by 5% increases profits by 25% to 95%. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship.

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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Whether you’re communicating with clients or with customers online, having good communication skills is a must.

Promote 141
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Lead Generation Strategies: Boosting Sales and Client Base

Lead Fuze

Next, we’ll discuss harnessing webinars as a powerful tool for not only educating your target audience but also converting attendees into clients. Moving forward, we’ll touch on leveraging social media platforms to expand reach and generate high-quality leads through strategic posts and contests.

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What Does a Sales Analyst Do? We Break It Down

Hubspot

While there are no specific education requirements you’ll see across the board, a bachelor’s degree in statistics, math, market research, or computer science is a plus -- and a master’s degree in a related field can increase pay and make promotions more accessible. Senior Sales Analyst. National Account Manager. The good news?

Finance 99