Martech

NOVEMBER 22, 2024

But can mid-size retailers take advantage? “This is why Criteo has a strong opportunity, enabling all our clients, big and small, to have enough access to those capabilities.” “We can give our clients access to something they wouldn’t have on their own.” It’s also a service to our clients.”

Retail 107

Retail Clients Engineering Service 107

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Retail 106

Retail Launch Campaign Contact 106

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. For example, the Tidio service allows you to chat with the client directly in the browser. All they have to do is click on the item they like in the video.

Retail 130

Retail Growth X-functional Cross-sell 130

Iannarino

JULY 3, 2021

There was no reason to call retail stores, day care centers, churches, and a long list of other kinds of companies that would not benefit from what I sold. As a professional salesperson, your primary role is helping your clients improve their results. Target likely potential clients before you begin making cold calls.

Cold Call 325

Cold Call Pitch Retail Clients 325

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Best of all, both you and your clients are confident that every campaign is on track and performing optimally. Dealer.com wanted their teams to focus on strategy and client relationships, not task work.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Sales Pop!

AUGUST 17, 2021

Now, the retail giant took things further with Amazon One. The company envisions Amazon One as a means of entry to workplaces, stadiums, and even third-party retailers. The retail giant did place a one-year ban on the sale. And retailers may look forward to fewer store lines.

Technology 246

Technology Technology E-commerce Retail 246

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. Start with the business goals We started this client engagement by sitting down with the client to understand their business goals.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

AUGUST 27, 2024

The problem becomes more complex when we look at our clients’ stacks. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case. This client reported a 20% improvement in churn mitigation.

Government 120

Government SQL Technology Technology 120

Cerebral Selling

DECEMBER 5, 2024

One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We Apple works very hard to create an atmosphere and better buying experience (for exactly the same product) than other retailers.

Pitch 130

Pitch Sales Retail Technology 130

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Those are: Channel diversification. Landing page optimization.

A/B testing 79

A/B testing Retail Quota Promote 79

Salesforce

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Do I gravitate towards certain categories?

Retail 98

Retail CRM Follow-up Presentation 98

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner. Why we care.

Retail 90

Retail Launch Campaign Contact 90

Martech

JULY 25, 2024

This collaboration combines Meltwater’s social listening with Blackbird.AI’s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

Click Through Rate 108

Click Through Rate B2C Launch Sports 108

Search Engine Land

SEPTEMBER 4, 2024

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. By leveraging Adthena’s Local View , the retailer gained essential search insights on their local-level operations in four key DMAs.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. You can mitigate this risk by managing expectations and communicating clearly with clients about product capabilities, the roadmap, and, of course, by offering exceptional customer support for those with high expectations.

B2B 114

B2B Contract Consult Price 114

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same. E-gifts and gift cards may be in demand.

Niche 98

Niche Retail Promote Follow-up 98

Iannarino

JUNE 18, 2021

The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. The modern approach requires the ability to resolve difficult concerns that prevent clients from moving forward. From Legacy to Modern Sales Approaches Parts 1-5: Part 1 | Approaches.

Objectives and Key Results 236

Objectives and Key Results Clients Price Sales 236

Anthony Cole Training

AUGUST 25, 2023

Perhaps the individuals most impacted, and possibly most unprepared, are retail bankers, at the frontline of client changing preferences, digital options and increasing expectations. Here are a few things we would recommend to help your frontline retail banking team continue to grow and deepen current client relationships.

Conversion 156

Conversion Retail Drivers/motivators Clients 156

Sales Pop!

FEBRUARY 11, 2022

Comparatively, VR represents the future of customer service , since it empowers customer service representatives to work directly with clients to solve complex problems. For example, clients can use the Microsoft HoloLens, Facebook Oculus Rift, or other VR devices to show customer service representatives what they are facing in real-time.

Service 243

Service B2B Customers Represent 243

Sales Pop!

NOVEMBER 18, 2022

As the selling year draws to a close, we’re captivated by Q4 activities focused on closing the year strong in terms of winning business and, hopefully, also delivering as much value as possible to our clients. Focusing on your pipeline and your clients is certainly important as the year closes but don’t ignore the environment question.

Real Estate 212

Real Estate Healthcare Government Objectives and Key Results 212

Sales Pop!

AUGUST 24, 2021

And rightfully so, we’re primarily concerned with our clients and prospects. The international transportation logistics client that generated 80% of their business from the airline industry. The international transportation logistics client that generated 80% of their business from the airline industry. Change happened.

Transportation 209

Transportation Real Estate Healthcare Government 209

Search Engine Land

AUGUST 22, 2024

Advantages More accurate alignment of the client’s actual business goals than revenue growth. Creates greater client trust and understanding of campaign strategy and structure when you are speaking their language. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

JANUARY 17, 2023

Because retail Performance Max and Standard Shopping campaigns rely on data feeds for keyword targeting, an incomplete feed means you’re missing out on potential opportunities. So when we work with ecommerce clients with larger catalogs, we typically recommend running Performance Max and Shopping campaigns together.

Retail 90

Retail Campaign Non-Profits Start-ups 90

Salesforce

NOVEMBER 5, 2024

Imagine your favorite coffee shop sending you weekly updates on new brews and seasonal treats, or a popular retail store sharing “insider access” to upcoming sales and style tips tailored just for you. The key is to stay in touch with a prospect who may be a good fit but is not yet sales-ready.

Campaign 92

Campaign Cross-sell Click Through Rate CRM 92

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Best of all, both you and your clients are confident that every campaign is on track and performing optimally. Dealer.com wanted their teams to focus on strategy and client relationships, not task work.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Tibor Shanto

NOVEMBER 15, 2021

With a 20 year career in media, and 7 years running SerialTrainer7 Simon has worked with many different sectors including legal, hospitality, media, NHS, workwear, luxury retail, Video Games, these have included business around the world. DON’T FORGET TO ENTER THE BIG (sort of) CONTEST. Join me Friday for another great Live episode.

Hospitality 144

Hospitality Legal Retail Gaming 144

Hubspot

AUGUST 27, 2024

This agility benefits companies in fast-paced industries (think ride-sharing, retail, utilities, and automotive), where market conditions can shift rapidly. Gain a Competitive Edge with an AI Pricing Strategy AI-driven dynamic pricing is a great way to maximize your profitability in industries like retail, SaaS, and manufacturing.

Price 72

Price Profit margin Contract Retail 72

Veloxy

MARCH 1, 2021

CRM consists of processes, strategies and software designed to manage all your company’s interactions with potential clients and customers. It can be used in sales, marketing, and other operations to help monitor and improve relationships so you can upsell clients. For many people, this is quite convenient. 4: Tesco CRM.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

The 5% Institute

NOVEMBER 10, 2021

Prior to learning how to respond to the “Just give me a price” statement, we’ll first unpack why potential clients do this, and why it’s important that you don’t just go along with the question/ statement. This invites your potential client into the next steps, which we’ll cover now. Just Give Me A Price” – Why They Ask This.

Price 144

Price Retail Entertainment Clients 144

Search Engine Land

JANUARY 29, 2024

91% of retail advertisers running shopping ad listings with Google included Performance Max campaigns in their strategies during the peak of the holiday shopping season in Q4 2023. Comparatively, a year earlier, 80% of retailers had incorporated PMax campaigns. PMax uptick. Rise of Temu.

Retail 133

Retail Campaign Represent Growth 133

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 110

Retail Networking Start-ups Price 110

Search Engine Land

SEPTEMBER 23, 2024

This will ensure that you maximize efficiency and ROI for your business or your clients. Dig deeper: Google Search Ads 360 gains retail media capabilities Understanding when and why to use SA360 can help you decide if it’s the right fit for your marketing strategy.

Campaign 71

Campaign Engineering Retail Strategize 71

Heinz Marketing

MARCH 10, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic.

B2B 138

B2B Cross-sell Retail Healthcare 138

The 5% Institute

JULY 21, 2020

Whether you work in retail, a showroom or generally just in product sales; you’ll most likely and regularly come across the I’m just looking sales objection. The next step will generally be the potential client or customer giving you the I’m just looking sales objection. The I’m Just Looking Sales Objection – Where Does It Come From?

Retail 144

Retail Sales Relationship building Up-sell 144

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. The first advertiser on board is grocery chain Albertsons.

Retail 119

Retail Networking Campaign Consult 119

Sales Gravy

MARCH 11, 2025

And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls. Were helping home-improvement companies increase their profit margin by 25% on retail jobs. And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls.

Profit margin 56

Profit margin Cold Call Appointment Territory 56

Search Engine Land

APRIL 24, 2024

CPCs are up 40-50% for retailers in the past five years. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Google Search. About Tinuiti.

Growth 104

Growth Retail Campaign Represent 104