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What Your Client Should Expect from You

Iannarino

The Gist: Your clients have expectations for how you use the time they give you. As a result, they refuse follow-up meetings, they rely more on their own research, and they end more deals with a “no decision.” How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell.

Clients 323
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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. The problem-pain-solution approach to selling has long been commoditized. How to Avoid a Second Meeting.

Meeting 325
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How Time in Selling In One Industry Makes You One-Up

Iannarino

The ability to be One-Up requires you to have more knowledge and experience than your clients. Instead, being One-Up means you know things your clients don't know. It doesn't suggest that you are smarter, better looking, and an all-around superior human being, even though these things may or may not be true.

Up-sell 256
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How to Prepare for a Client Conversation

Iannarino

The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. It is critical that you know your desired outcomes, as well as what your client needs from you. Designing and rehearsing your talk tracks will provide you with confidence and a chance to tighten up your arguments.

Clients 282
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How Would You Sell Without a Solution

Iannarino

Your prospective clients measure you by how much value you create for them in a number of areas. One way to improve your approach is to remove the crutches you have used to sell. Here is the scenario: You are meeting with your prospective client. You may not mention your product, service, or your solutions.

Sell 334
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How to Run a Successful Virtual Selling Team

Veloxy

For most companies, selling virtually has become the new norm. And although some have taken to virtual selling like a fish to water, more and more businesses are struggling to adjust. So, how can we work on fixing a lot of these virtual selling challenges? 10 Steps to Building a Virtual Selling Team. Stop waiting.

Sell 317
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Tips for Staying Ahead of the Competition When Selling to Busy Buyers

Veloxy

I use semi-busy because Veloxy’s busiest clients were obviously too preoccupied to even bother with the tally (tally here meaning the IT guy). A healthy percentage of those missed calls and ignored messages were from the clients own friends, family, and people he actually likes! He was just too tied up to respond to everyone.

Sell 317