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I usually recommend my clients consult with a local recruiter if they’re unsure of the expectations of the job market. This is a common situation with today’s sales organization as the cost of acquiring a client have shot up radically. This is a touchy subject because a booked client does not guarantee cash collection.
They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.
Obviously, we’re there to help bring new thoughts and concepts to our clients. Over the last couple of years in this role, I have benefited greatly from being able to use a lot of the different frameworks that SiriusDecisions, formerly, now under Forrester, can bring to our clients to help with that alignment.
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