article thumbnail

How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

article thumbnail

Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. What will you do to strengthen the mutual quality of your formal and informal strategic partnerships? There are so many more examples.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. While this model drove adoption due to its “risk-free” nature for clients, it introduced significant revenue unpredictability for Nosto.

Price 111
article thumbnail

What clients need from your marketing agency today

Martech

Tip: There’s an excellent opportunity for your agency to be a strategic partner by helping clients take a multi-year view and build out long-term strategies that will create growth and deliver a strong return on investment (ROI) for years to come. Expand digital outreach.

Clients 109
article thumbnail

Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

article thumbnail

Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. s Ecommerce Marketing Manager, Amy Childress, was joined by Kara Lewis, Attentive’s Lead Client Strategy Manager, to discuss how Replacements Ltd.

article thumbnail

The New Sales Channel

Partners in Excellence

Each of us has been in a sales situation, where the customer says, “We’re going to use this integrator… Could you work with them……” And then there are those consultants… Actually two months ago, a client CRO asked me to participate in a vendor meeting.