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4 SEO tips to elevate the user experience

Search Engine Land

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Get the daily newsletter search marketers rely on.

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Webinar: Accessibility, compliance and user experience improve SEO

Martech

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. The post Webinar: Accessibility, compliance and user experience improve SEO appeared first on MarTech.

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.

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SEO, generative AI and LLMs: Managing client expectations

Search Engine Land

But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Offer a formal point of view (POV) before initiating work A well-crafted POV document can help set clear expectations for clients.

Clients 130
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How to recover from Google Ads performance drops

Search Engine Land

Conversion issues : Look at landing pages, offer relevance or user experience. However, with some decent PPC knowledge, you can also create those charts for yourself that are more aligned with the client’s characteristics. The client’s website. The market conditions. Here’s how to identify these issues.

CTR 96
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Generative engine optimization: What you need to know

Martech

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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The small B2B marketing team’s guide to ABM

Martech

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. By targeting a small group of similar accounts, teams can create tailored messages that resonate with multiple clients without the heavy resource demands of a 1:1 strategy.

B2B 112