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The marketer’s guide to state data privacy laws

Martech

Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. The 118th session of the U.S. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year.

Contract 137
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Where the F**k do I Find a Peach Tree?

A Sales Guy

” If she could find the companies she was talking about, the sales cycle would be shorter and she could close deal faster. I live in Colorado. I know Colorado grows amazing peaches. On the surface, this was not a bad initiative. Her targets were truly “low-hanging fruit.” Here’s the rub.

Clients 111
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Now, For the First Time Ever, You Really Can Hire “Bay Area VPs” Anywhere in the World. Carpe Diem.

SaaStr

It’s an even bigger deal in the enterprise, where the playbook to closing large deals is more critical to have down. Just in the past few weeks, 3 top, brand-name CMOs I know joined $10m+ ARR start-ups HQ’d in Berlin, in Atlanta, and in Colorado. Because most top talent wants to be close to the CEO. Even today.

Start-ups 117
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Google will face a new U.S. antitrust jury trial in September

Search Engine Land

In a third case, closing arguments are anticipated to be heard in May by a U.S. Justice Department, Colorado, and other states, focusing on Google’s dominance in web search. This trial involves a similar lawsuit from Texas and other states challenging Google’s ad tech practices. judge in Washington, D.C.

Legal 96
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

Critics have said the new enforcement rules are light on specifics, but with close to 800 cases pending under GDPR, procedural reform is critical. And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution. ”) GDPR’s stateside influence In the U.S.,

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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

If you could reallocate 1% of spend from the highest cost per conversion state (Colorado in this data set), you would reduce cost per conversion materially. When looking at the biggest and lowest spend states, it makes sense that they are close to or on average since they account for 10% of spend.

Territory 113
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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

The Bank provides community banking products including lending and comprehensive deposit and treasury management services to small and medium-sized businesses through our California-based branch offices and Denver, Colorado branch office.