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Google will face a new U.S. antitrust jury trial in September

Search Engine Land

The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. judge in Washington, D.C.

Legal 96
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. Watch the demo

Price 52
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“Consistency Selling” by Weldon Long [Book Review]

Adaptive Business Services

Your market is composed of three types of buyers … Value, Price, and those who will vacillate between the two based on internal and external factors. Your market share just went up dramatically! Conclude , not necessarily close, the sales call. I am constantly preaching that closing is highly overrated.

Sell 89
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Is Competition Based Pricing a Winning Strategy?

Salesforce

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

Price 52
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8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season. What other tips do you have for seasonal marketers? Share your advice in the comments! Image credit: weelakeo.

Niche 78