Essential Contract Review Tips for Sales Professionals: Read Client Contracts with Confidence
Iannarino
MAY 16, 2024
Ensuring you understand client contracts is crucial for sales success—don't let legal jargon trip you up.
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Iannarino
DECEMBER 23, 2022
On LinkedIn and other social media platforms, you will find advice like "Don't close deals, open relationships." This implies that asking your client to sign a contract will somehow harm them. In reality, closing the deal allows you to provide the improvement they need.
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Sales Gravy
APRIL 10, 2025
But automation doesnt close deals. Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. Because conversations close dealsperiod. But automation doesnt close deals. Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed.
Hubspot
SEPTEMBER 6, 2024
Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.
SaaStr
MAY 7, 2024
Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract? Before then, think instead about marking up the prices of non-annual contracts to account for churn. You’ll likely want non-annual contracts to be priced 20%-30% higher to account for the effect of churn, but the exact % can vary.
SaaStr
APRIL 14, 2025
Dear SaaStr: How Do I Learn to Close Big Enterprise Deals Better? Closing high-ticket enterprise deals is a different beast compared to SMB or mid-market sales. For example, a $25k pilot can grow into a $1M+ enterprise-wide contract over time. Simplify your pricing, contracts, and approval processes. Embrace them.
PandaDoc
MARCH 13, 2025
As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Long-term customer loyalty.
SaaStr
MAY 12, 2023
Annual Contracts Didn’t Boost NRR, And Even Multi-Year Contracts Only Had a Modest Impact on NRR. We tend to intuitively think annual contracts help combat churn, but they really don’t — they just defer it. You can download it here. And as time goes on, that doesn’t really help you much.
Membrain
JUNE 9, 2021
Remember when signing a contract meant printing multiple copies and sitting at a desk with the customer to put ink on paper? Today’s e-signing tools have simplified the process and made it possible to close even large, complex deals electronically.
Salesforce
JANUARY 8, 2024
” to close a sale. Sales contracts are vital to completing any business transaction. This guide will teach you how to draft a bulletproof sales contract. What you’ll learn What is a sales contract? Why is a sales contract important? Where can one use a sales contract?
Partners in Excellence
FEBRUARY 12, 2025
As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They had won the business, the losses were only because in the contracting process, the project got derailed. Why were they entering them so late? A few sellers, then more, broke the code.
Martech
AUGUST 19, 2024
Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. Flexible contract terms and proactive support can help too.
SaaStr
OCTOBER 16, 2024
But I’ve come to accept that you have to put gates and process around most sales execs, or most will lie, at least a little, to close the deal. Put in a system to control contracting. More here: 93% of You Say Competitors Lie To Close Deals. Join calls / Zooms. Read their email. Unfortunately. appeared first on SaaStr.
Iannarino
FEBRUARY 27, 2023
You always have open loops you need to close, like sending a new contact the case study they requested. Or perhaps you owe another client an edited contract for a new offering they are interested in buying. It's important to be organized in sales.
SaaStr
APRIL 6, 2025
Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like.
SaaStr
NOVEMBER 30, 2024
The 90-Day Revenue Test While 30 days is enough to evaluate their hiring decisions, you should see clear revenue improvements within 90 days (or one full sales cycle).
Martech
OCTOBER 21, 2024
However, when the old agency disappeared (presumably closed), no one had access to the Google Tag Manager account. The client took screenshots of the reports and canceled the contract. It’s your data, and any contract should ensure ownership stays with your organization, not the agency.
Sales Hacker
OCTOBER 11, 2024
Product : Vanta Your deal is almost closed, and all that’s left is the security review. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. improving questioning techniques can lead to a higher close rate).
Iannarino
JULY 6, 2021
Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. Now, that path has a greater likelihood of generating a “no-decision” than a signed contract. Here are four characteristics of value creation that tip the scales in your direction.
Sales Gravy
FEBRUARY 4, 2025
Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Today, we took a call from Zack in Defiance, Ohio. In other words, they must sell a project to their own clients before Zacks solution can come into play.
The 5% Institute
APRIL 27, 2022
One of the most critical parts of sales training , is learning how to close a sale without being pushy. Without the close; your discovery call and everything else after may be wasted time, so learning how to ask effectively is critical for consistent sales. Pro Tip – The Sale Happens Before You Ask To Close It.
The 5% Institute
SEPTEMBER 14, 2021
The soft close is easily our most favourite sales closing technique, because you’ll have a higher chance of getting your outcome – and without the risk of breaking rapport. The magic of succeeding with the soft close, is all the work you do prior, leading up to asking for the sale. What Is The Soft Close?
Iannarino
JULY 4, 2021
Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” The Lost Art of Closing shows you how to proactively lead your customer and close your sales. But they’re not the only threat out there. No more pushy sales tactics.
Martech
OCTOBER 15, 2024
Marketers must: Ensure that contracts include essential features. Work closely with other teams involved in and leading these efforts (i.e., They are well-positioned to help procurement understand which features should be included in contracts and the benefits they can bring to the company’s marketing processes.
Gong.io
SEPTEMBER 9, 2021
Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. We analyzed 10,332 sales deals and uncovered a strong correlation between deal value and the number of buyers involved in closed-won deals: Complex deals take longer, involve more people, and require building multiple use cases. .
Martech
FEBRUARY 7, 2025
Contract timing My team once negotiated a contract with a new vendor where timing was critical. Vendors often offer significant discounts and concessions during this period to close deals and meet their goals, and this was the case for us. It’s a reminder that leaning on organizational partners can help everyone succeed.
Iannarino
JULY 19, 2021
At this point, you may or may not need to provide a presentation, but you will eventually have to provide your client with a proposal and a contract. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. Get my 2nd book: The Lost Art of Closing. "In Presentation and Proposal.
Martech
JANUARY 14, 2025
Partnering closely with sales Not through fancy slide decks about “alignment” but by embedding marketers directly into major deal pursuits. When marketing helps close eight-figure contracts, budget conversations become much easier. Here’s what they’re doing differently. Here’s how to start.
Martech
SEPTEMBER 12, 2024
Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Sprout Social added features to its social media management software.
Martech
JANUARY 8, 2025
If your team is switching between five different platforms just to close a deal, guess what? And make digital signature tools like DocuSign or Adobe Sign your go-to for contracts. Plus, marketing can work closely with IT or operations to make sure integrations dont break the flow. The fix Streamline your tech stack.
Hubspot
AUGUST 26, 2024
I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.
Iannarino
AUGUST 8, 2021
The manuscript is due to the publisher in three days: my contract calls for 65,000 words, a good length for the publisher based on what people will spend on a book. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. The deadline for my fourth book is looming. A Circular Argument.
Martech
DECEMBER 6, 2024
Martechs role in marketing When martech practitioners sit in marketing, they are naturally close to marketers the ultimate stakeholders of martech projects. These are generalizations: Divisions of labor and responsibilities vary from organization to organization. That will take more effort for those who dont sit in marketing.
Iannarino
JUNE 17, 2021
At one time, as a salesperson, you would be told to find “the decision-maker,” the single individual who could sign a contract. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. The task force usually included a person with the authority to say yes and sign a contract.
Sales Hacker
JUNE 24, 2021
Adding insult to injury, that imbalance means all that time and money it takes to get prospects to the closing phase goes to waste. But like all other aspects of sales, closing is a process. Radio silence from your prospects at the close stage could be caused by the fact that they haven’t seen the documents your reps sent.
Salesforce
SEPTEMBER 19, 2023
Ah — that sometimes elusive, but always thrilling moment when you close a deal. That’s why we’ll move past outdated and ineffective sales closing techniques in this article and talk to sales experts to get the nitty-gritty of what it means to close like a boss in today’s world. How do you improve at closing?
SaaStr
MARCH 18, 2023
Q: Dear SaaStr: Is it Ethical For a Startup CEO to Accept a Sales Commission for Deals They Close Themselves? It’s a bit of a flag of someone not going big, of not seeing the real win in their equity, not just in a short term contract or two. Even though their contracts weren’t up. But still — I did it once. And they did it.
Iannarino
AUGUST 1, 2021
It’s unlikely that a more recent lead is automatically better than an older lead, or even than a target that is already locked into a contract with your competitor —even if the new contact devoted two minutes to filling out a form on your website. In sales, recency bias often influences how we evaluate leads.
Sales Pop!
NOVEMBER 5, 2021
We needed multiple contracts with hardware and software vendors. But Microsoft was a closed system, and I have recounted numerous times throughout my books and articles how, at the time, I was a very vocal advocate of open source. I contracted with the Austrian government to explore open source’s possibilities.
PandaDoc
OCTOBER 15, 2024
As businesses and competition grows, more companies are turning to deal desk software to organize their processes and close more deals. Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software.
SaaStr
NOVEMBER 27, 2024
Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. If it doesn’t work, the business won’t know who their clients are, access records, book appointments or take payments — they might as well close.
Salesforce
AUGUST 15, 2024
Conga Contracts : Close deals faster with automated contract creation, controlled negotiations, eSignatures, and streamlined reporting. Commerce Cloud : Boost sales and ensure a smooth e-commerce journey across every customer touchpoint with AI insights, merchant dashboards, and more.
Veloxy
JUNE 21, 2021
Introduction Opening Lead Qualification Closing the Sale. Introduction Opening Lead Qualification Closing the Sale. If the customer is a business, this may include new clients, new hires, new contracts, etc. This will make him much more likely to commit to the closing request, likely a meeting to discuss details of the package.
Sales Pop!
SEPTEMBER 20, 2021
Continually prospecting allows you to keep your sales funnel full and helps eliminate end-of-the-month scrambling to close deals. Many salespeople make the mistake of thinking that their highest-priority prospects are the ones that are going to close right away. The Importance of Continually Prospecting. Conclusion.
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