Salesforce

SEPTEMBER 27, 2021

Breidenthal had been closely tracking the rise of Coinbase in the months leading up to its public offering. Add to that, the company had previously signed a three-year contract with Slack for several thousand users, and five months later, it had blown past that allotment. Overcome operational inefficiencies to close as a team.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Until we can see a realistic path to contracting, it’s not.

Go To Market 90

Go To Market Up-sell Sales Strategize 90

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Inbound requests for larger contracts and enterprise agreements. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

Growth 81

Growth GTM Product Government 81

Sales Hacker

SEPTEMBER 2, 2020

This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Companies with small customer counts (10-100) and large annual contract values ($100,000+). That kind of contract size almost always requires an in-person meeting!

Inside sales 132

Inside sales Cold Call Contract Price 132

InsightSquared

MARCH 6, 2018

It’s where you’ll track leads to opportunities to closed deals and everything in between. They’ll ensure guidelines are properly adhered to and contracts are being executed, all while simultaneously working to eliminate barriers that slow down the contracting process. Go-to-market strategy. Renewals management.

Contract 119

Contract CRM Territory Sales 119

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 124

GTM Growth Referrals Contract 124

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 61

Go To Market Electricity Healthcare Education 61

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. An annual plan is a living document An annual plan is a hypothesis, not a rigid contract. The best CROs adapt based on market feedback, internal insights, and evolving priorities. 7 CRO tips for smarter annual planning 1.

GTM 69

GTM Objectives and Key Results Quota Real Estate 69

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 122

GTM Contract Represent CRM 122

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . Waze defines value as the deal size or amount of the contract. Additionally, look at why you’re not closing more accounts by zooming into the reasons you’re losing out on them. . Let’s look at them: Value.

Objectives and Key Results 119

Objectives and Key Results Pitch GTM Cold Call 119

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. While both are intended to help reps close more deals, sales engagement is a tool to engage buyers. What is sales enablement? Not exactly.

GTM 122

GTM Contract Quota CRM 122

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Sales Hacker

DECEMBER 21, 2017

Contract Lifecycle Management. To achieve that, sales operations people help streamline process to speed up the sales cycle and enable sellers to close more deals. Contract Management. Contract Lifecycle Management. Customer contract life cycle management. Allocation of Accounts and Sales Territories. Automation.

Territory 107

Territory Non-Profits Contract Quota 107

Heinz Marketing

SEPTEMBER 20, 2021

And what that really means is that, that collaboration, that alignment with the go-to-market strategy with the overall corporate goals, but more significantly with all of the other organizations and people within that organization. And I feel like marketing already owns that go-to-market strategy, but it’s just not well-defined.

Pipeline 117

Pipeline Go To Market Sales Technology 117

SaaStr

NOVEMBER 1, 2022

Having a leg in SV could help build a global team and work closely with customers. The former CRO of a successful prosumer SaaS company shared how they gave away free annual licenses for all new users over and above the ones contracted. It’s a close-knit buyer/seller group. Proximity to customers helps too. Learnings on GTM.

GTM 119

GTM Niche Cross-sell Contract 119

Sales Hacker

DECEMBER 21, 2023

Contracted $ARR quadrupled, win rates doubled, and ACV increased by 150%. Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Here are the areas of greatest impact SEs have made at Stytch: 1.

Engineering 128

Engineering Objectives and Key Results Drivers/motivators Teamwork 128

SaaStr

SEPTEMBER 12, 2023

Jason discusses two successful cold emails that he received and then funded – one from Mapistry that summarized the opportunity, customers, and growth profile, and one from Talkdesk that highlighted metrics, case studies, and go-to-market strategy when they were at $1M in ARR. Long-Term Contracts 8. Structured Data 4.

Price 115

Price Contract Territory Quota 115

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Average contract value (ACV). Year-over-year growth.

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

OCTOBER 7, 2019

What you need to know about go-to-market models in SaaS. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Average Selling Price is defined as the average value of your closed won deals. Target Addressable Market (TAM).

GTM 85

GTM Education Sales Contract 85

Sales Hacker

SEPTEMBER 1, 2022

The executive sponsor will often have the title of VP of Sales, VP of Sales Operations, VP of Marketing, or Director of Sales Enablement. They make major decisions for the tech stack — they own the budget and can sign contracts. Meet your go-to-market guru. They’ll work closely with your engagement strategist, above.

GTM 109

GTM Contract CRM Meeting 109

Sales Hacker

JANUARY 11, 2021

The contracts are often non-standard and you may need sign-off from several teams and stakeholders. Deal desks create efficiency, speed, and greater visibility across go-to-market teams. Lower the amount of improperly priced contracts that go out? Create greater alignment between go-to-market teams?

Legal 91

Legal Contract Price Negotiate 91

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Closed Won. Deal Closing.

B2B 105

B2B E-commerce Cold Call Represent 105

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

DECEMBER 7, 2020

With the right tools, you can leverage product-led growth, a disruptive go-to-market strategy, that’s been adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify. No need to wait for your existing eSignature contract to end, you can switch to Conga Sign today!

Contract 76

Contract Growth Start-ups Closing 76

Sales Hacker

FEBRUARY 7, 2018

One of the key shortcuts is to use automated forms of outbound to identify leads that want to have a meeting and use low-cost sales resources to run those meetings in an effort to close. In 2016 Randy was on track to grow the business from $4M to $6M with a big deal that could take it close to $7M. Randy was let go in July.

Growth 101

Growth GTM SQL Strategic partnership 101

Sales Hacker

APRIL 21, 2021

Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. It may take days before the rep can actually send a contract for signature. The marketing team ran a super successful campaign and generated hot leads. Stay close to three things: the data, the money, and the strategy.

Finance 117

Finance Cross-sell GTM SQL 117

InsightSquared

JULY 1, 2021

Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. It aligns the organization by combining the functions of sales, marketing, and customer success into a single team that drives strategy based on revenue impact. .

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Martech

MAY 28, 2024

With the rise of AI-generated content across all markets, Originality.ai Why it’s valuable Let’s say you’re contracting in some content or your team has to use AI to keep up with the ideal output required for success. A close second to the massive problem they solved is how they approached experimentation. Originality.ai

GTM 121

GTM Drivers/motivators B2B Campaign 121

SaaStr

MARCH 7, 2023

The Takeaway In today’s environment, companies need to keep a close eye on their burn multiple (how much money are you burning for every new dollar of ARR you’re adding in a given period of time?). Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers.

GTM 72

GTM Growth Profit margin Contract 72

Sales Hacker

APRIL 21, 2022

We changed our product, evolved our marketing programs, and transitioned the sales team. This was all in an effort to increase our average contract value (ACV). We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. Product usage.

Cross-sell 104

Cross-sell Legal Contract Price 104

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4

GTM 129

GTM Market share Growth Technology 129

Hubspot

SEPTEMBER 12, 2018

While a pipeline includes every opportunity a salesperson is handling, no matter how new or mature it is, a sales forecast is an estimate of the opportunities likely to close in a given time period. Meanwhile, a forecast shows salespeople and sales managers how closely they’re trending to goal and how to prepare.

Pipeline 101

Pipeline Negotiate Sales Objectives and Key Results 101

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 89

GTM Negotiate Profit margin Contract 89

Salesforce

AUGUST 12, 2021

Lead every marketing effort with Slack. Go to trailhead. Create dedicated channels to stay close to your sales team. From nurturing leads to analyzing metrics, sales and marketing alignment is vital for optimizing every stage of a campaign.

Campaign 98

Campaign Contract B2B Conversion 98

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

According to a recent report by Hubspot , 34% of B2B marketers say generating more leads is their top priority for 2021, while only 14% are concerned with closing more deals. Before diving deeper into how outbound sales can help you close more deals, let’s first understand who makes the best customer for your business.

Customers 94

Customers B2B Sales Pipeline 94

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Sales Hacker

SEPTEMBER 16, 2021

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal.

Objectives and Key Results 105

Objectives and Key Results Technical Sales Engineering Sales 105