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The best way to determine these is to take an export from your CRM of the closed won opportunities, fill out the demographics, and rank them. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail. Company technology landscape. Individual title.
How does your CRM describe those properties? The subject line is the gatekeeper of the rest of your email. Opening a loop (that will be closed in the body of the email). Small inclusions like the "Hi friend" greeting and the "You rock" closing makes the content feel welcoming and less aggressive. Promising value.
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